Google worked to reassure investors and analysts on Thursday during its quarterly earnings call that it’s still a pacesetter in developing AI. The corporate’s Q4 2022 results were highly anticipated as investors and the tech industry awaited Google’s response to the recognition of OpenAI’s ChatGPT, which has the potential to threaten its core business.

Throughout the call, Google CEO Sundar Pichai talked concerning the company’s plans to make AI-based large language models (LLMs) like LaMDA available in the approaching weeks and months. Pichai said users will soon have the ability to make use of large language models as a companion to go looking. An LLM, like ChatGPT, is a deep learning algorithm that may recognize, summarize and generate text and other content based on knowledge from enormous amounts of text data. Pichai said the models that users will soon have the ability to make use of are particularly good for composing, constructing and summarizing.

“Now that we are able to integrate more direct LLM-type experiences in Search, I feel it would help us expand and serve latest sorts of use cases, generative use cases,” Pichai said. “And so, I feel I see this as a likelihood to rethink and reimagine and drive Search to resolve more use cases for our users as well. It’s early days, but you will note us be daring, put things out, get feedback and iterate and make things higher.”

Pichai’s comments concerning the possible ChatGPT rival come as a report revealed this week that Microsoft is working to include a faster version of ChatGPT, often called GPT-4, into Bing, in a move that will make its search engine, which today has only a sliver of search market share, more competitive with Google. The recognition of ChatGPT has seen Google reportedly turning to co-founders Larry Page and Sergey Brin for assist in combating the potential threat. The Recent York Times recently reported that Page and Brin had several meetings with executives to strategize concerning the company’s AI plans.

Throughout the call, Pichai warned investors and analysts that the technology might want to scale slowly and that he sees large language usage as still being in its “early days.” He also said that the corporate is developing AI with a deep sense of responsibility and that it’s going to watch out when launching AI-based products, as the corporate plans to initially launch beta features after which slowly scale up from there.

He went on to notice that Google will provide latest tools and APIs for developers, creators and partners to empower them to construct their very own applications and discover latest possibilities with AI.

As well as, Google announced that starting in the primary quarter of 2023, the corporate goes to alter its reporting structure for its DeepMind AI segment. The segment will now be reported as a part of Alphabet’s corporate costs, versus being reported within the Other Bets umbrella, which incorporates long-payoff projects. Alphabet CFO Ruth Porat said the reporting change “reflects the strategic focus in DeepMind to support each certainly one of our segments.”

The move can be meant to signal to the industry that the corporate is serious about investing within the advancing space of AI.

Shortly after the decision, the tech giant revealed that it’s holding a Search and AI event on February 8. The aim of the event is to point out how Google is “using the ability of AI to reimagine how people seek for, explore and interact with information, making it more natural and intuitive than ever before to search out what you wish,” in response to an invitation sent to reporters. The invitation also includes hints about Google Maps, Lens, Shopping and Translate.

Google typically shares updates about Maps, Lens and other similar products during its I/O conference in May, which makes this latest surprise event interesting. Since it’s going down in a number of days, it seems that Google is targeted on addressing threats to its core business and reassuring investors it’s still an “AI-first” company.

“AI is essentially the most profound technology we’re working on today,” Pichai said in the course of the call. “Our talented researchers, infrastructure and technology make us extremely well-positioned as AI reaches an inflection point. Greater than six years ago, I first spoke about Google being an AI-first company. Since then, we now have been a pacesetter in developing AI. We are only in the beginning of our AI journey and the very best is yet to come back,” he said.

One other latest development showcasing Google’s deal with AI is the news that it’s investing $300 million in AI startup Anthropic. The news was first reported by the Financial Times and Google confirmed the investment to TechCrunch on Friday. Anthropic’s recently debuted AI model Claude is seen as a rival to ChatGPT. The brand new funding will value the San Francisco-based company at around $5 billion. The news comes as Microsoft recently announced a multibillion-dollar investment in OpenAI.

Throughout the decision, Pichai reiterated that Google has been investing in AI for several years now.

Although that is true, the corporate hasn’t exactly made many notable strides within the space publicly. As an example, the corporate has the AI Playground application, which had the potential to be like ChatGPT, but was purposely limited. The corporate also unveiled an AI language model called PaLM, which stands for Pathways Language Model, at I/O last 12 months. It’s the corporate’s largest model thus far, but Google has yet to share its plans for the model or how it would be leveraged.

Despite Google’s assurances, investors are actually watching closely to see how the search giant responds to the looming threat posed by ChatGPT. Although shares of Alphabet opened lower today after the corporate turned in a disappointing fourth-quarter earnings report, the corporate recouped all of its losses by mid-day.