Google embeds generative artificial intelligence (AI) for video creators on YouTube.

“With the discharge of generative AI tools in the approaching months, creators will have the opportunity to expand storytelling and increase production value, from changing outfits to creating fantastical backdrops,” said YouTube CEO Neil Mohan on the official blog on the first (local time). ” he said.

Nonetheless, no specific details were mentioned. As an alternative, Google released ‘Penaki’ and ‘Imagine’, AI models that create videos with text at the top of last 12 months.

Bloomberg and TechCrunch explained that it’s an extension of Microsoft (MS) and Google’s competition to use generative AI to all products, starting with ChatGPT.

The truth is, MS introduced generative AI to Bing, Edge, and even Windows 11, and Google integrated chatbot ‘Bard’ into search and introduced AI to map services.

“The true power of AI to reinvent video and make the unattainable possible is just starting to emerge,” said YouTube CEO Mohan, hinting at the potential of broader adoption of generative AI.

“We’re also rigorously developing safeguards and guardrails to be certain that the technology may be used responsibly,” he added.

Meanwhile, based on the announcement on the identical day, the typical variety of views of YouTube shorts reached 50 billion per day, and the variety of YouTube channels uploading shorts increased by 80% in comparison with the previous 12 months.

Reporter Juyoung Lee juyoung09@aitimes.com