It was found that customers value transparency and accountability for services or products which have introduced generative artificial intelligence (AI).
American media Marketing Dive reported on the third (local time) that this trend was present in a survey of 1,000 Americans aged 18 or older by Dentsu, a Japanese promoting company.
Within the survey, 70% of respondents said that if AI was used to create a product, service, experience or content, it needs to be disclosed. Also, 77% said firms should make sure that applications using AI don’t propagate existing biases or unequal systems.
When asked whether or not they support brands experimenting with generative AI, 61% said yes. Nevertheless, only 42% agreed when asked whether or not they would like brands using AI. Specifically, only 34% agreed when asked whether or not they can be willing to pay more for services or products made with AI.
When asked whether generative AI will turn into a part of our lives in 10 years, 78% agreed, but only 39% responded positively, saying they were “expected” for the impact it is going to have on society in the long run. 32% said they were ‘concerned’ and 29% selected ‘neutral’.
“Marketers can be smart to develop recent communication strategies and frameworks as generative AI plays an increasingly large role in consumer-facing businesses,” Dentsu advised.
Jeong Byeong-il, member jbi@aitimes.com
