In a daring move to reimagine the long run of independent insurance, Equal Parts has officially launched with $10 million in acquisition capital, backed by Equal Ventures and Max Ventures. The Austin-based startup just isn’t your typical insurance player — it’s a next-generation agency on a mission to mix cutting-edge artificial intelligence with the powerful human relationships which have long defined the insurance industry.
A Human-Centered Tech Revolution
Equal Parts is taking a refreshing stance in an industry affected by consolidation and digital fatigue. As a substitute of replacing human agents with chatbots or fully automated workflows, the corporate is enhancing the human touch with AI-powered infrastructure that tackles the behind-the-scenes drudgery.
Think less about automation for automation’s sake, and more about tools that amplify agents’ capabilities: auto-generating quotes, intelligently managing risk portfolios, and surfacing actionable insights for cross-sell and upsell opportunities — all without compromising the non-public relationships that clients value most.
said Mike Witte, CEO and co-founder.
Witte isn’t any stranger to scaling service-driven businesses. He previously co-founded Workrise (formerly RigUp), transforming it right into a $2.9 billion energy services platform. Now, he’s applying that very same playbook to insurance — starting with small but mighty independent agencies.
Why This Matters Now
The timing couldn’t be more urgent. The independent insurance sector is on the point of a large generational turnover — with 50% of agents expected to retire inside the following decade, and fewer young professionals entering the sector. At the identical time, many agencies are burdened by fragmented software, manual processes, and outdated systems that stifle growth.
Enter Equal Parts.
The corporate goals to amass agencies with under $5 million in revenue — a segment often ignored by traditional private equity — and infuse them with machine learning tools that handle repetitive tasks like document processing, client onboarding, and claims management.
By automating the grunt work, agents are free to concentrate on what matters: client service, strategic advising, and relationship-building.
Who’s Behind Equal Parts?
The founding team brings deep technical and operational expertise:
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Mike Witte, CEO, previously scaled Workrise right into a multibillion-dollar platform.
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Mike Meller, Head of Operations, led Workrise’s acquisition strategy and brings a pointy eye for growth through M&A.
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Graham Yennie, Head of Technology, focuses on applied machine learning, constructing AI solutions that solve real-world business problems fairly than chase buzzwords.
Yennie and his team are focused on deploying intelligent systems that act as a force multiplier — not a substitute — for human expertise. Their tech stack includes natural language processing (NLP) for understanding client communications, predictive analytics for customer retention, and AI-assisted CRM tools that streamline complex workflows.
The Equal Parts Approach: Different by Design
Where most private equity firms see insurance agencies as cost-cutting opportunities, Equal Parts sees potential for growth through empowerment. Their model doesn’t just preserve the culture of those agencies — it modernizes it, with a people-first mindset.
said Meller.
The corporate has already closed its first acquisition, with several more on the right track over the following 90 days. This marks the start of what they call a brand new era of people-centric, AI-enhanced insurance.
Constructing a Higher Ecosystem, One Agency at a Time
Equal Parts is greater than only a roll-up strategy — it is a movement. With each acquisition, the corporate brings agencies right into a collaborative platform where they keep autonomy while having access to tools that supercharge their business.
Agents get a seat on the table. Clients recover service. And the whole industry gets a much-needed upgrade.
The corporate’s broader goal? To usher in a brand new generation of tech-savvy insurance professionals who don’t have to make a choice from innovation and empathy.
