An entertainment revolution, powered by AI and other emerging technologies, is fundamentally changing how content is created and consumed today. Media and entertainment (M&E) brands are faced with unprecedented opportunities—to reimagine costly and sophisticated production workloads, to predict the success of latest scripts or outlines, and to deliver immersive entertainment in novel formats like virtual reality (VR) and the metaverse. Meanwhile, the boundaries between entertainment formats—from gaming to movies and back—are blurring, as recent alliances form across industries, and hardware innovations like smart glasses and autonomous vehicles make media as ubiquitous as air.
At the identical time, media and entertainment brands are facing competitive threats. They have to reinvent their business models and discover recent revenue streams in a more fragmented and sophisticated consumer landscape. They have to sustain with advances in hardware and networking, while constructing an IT infrastructure to support AI and related technologies. Digital media standards might want to evolve to make sure interoperability and seamless experiences, while corporations seek for the precise balance between human and machine, and protect their mental property and data.
