Apple CEO Tim Cook opened up about criticism that the discharge of Apple Intelligence was delayed and didn’t meet expectations. He said he was confident of success, saying, “Success doesn’t occur overnight.”
The Wall Street Journal published an interview with CEO Cook ahead of the launch of Apple Intelligence on the twentieth (local time). Apple’s first artificial intelligence (AI) feature is scheduled to be added with the iOS 18.1 update on the twenty eighth. That is 38 days after the launch of the iPhone 16 on the twentieth of last month.
Moreover, it is understood that every one the features released last June will likely be included after March of next yr. Ultimately, the product was sold by promoting a feature that might be released 10 months later. As well as, Apple is much behind Open AI and Google in AI technology. For this reason, it received numerous criticism for being an exaggerated commercial.
Regarding this, CEO Cook said, “Technology like this may increasingly not appear to be an enormous deal at first, but whenever you look back later, you will know it was a vital moment.”
He also said, “Apple Intelligence will completely change the way in which people use iPhones, iPads, and Macs,” adding that his lifestyle patterns have already modified with the feature that summarizes emails and notifications.
Regarding the criticism that it was delayed in release and that it didn’t match other corporations’ technologies, he said, “We developed it in one of the simplest ways for users,” and added, “Apple’s approach is fundamentally different from other corporations.” In other words, it emphasizes that Apple Intelligence collects data from all devices and learns from it to enhance products.
He also expressed his opposition to skeptical views. “No Apple product is an overnight success,” he said. “The Vision Pro will likely be a hit in some unspecified time in the future, too.”
Specifically, he said, “Like those that ignored the iPod, iPhone, and AirPods previously, the present evaluation could also be fallacious,” and added, “I learned from Apple’s successful products that ‘success doesn’t occur overnight.'”
Nevertheless, Mark Gurman, Bloomberg’s Apple expert, identified on Instagram that day, “When Apple Intelligence, which Apple has been exaggerating for five months, actually appears, consumers will react by saying, ‘That is it’ or ‘Where is the AI?'” did it
Reporter Lim Da-jun ydj@aitimes.com
