Olymplanet (CEO Jaehyun Kwon), a number one domestic immersive prolonged reality (XR) company, has launched into organizational and business restructuring. Through this, the corporate intends to expand right into a ‘next-generation XR comprehensive company’ that encompasses not only B2B but in addition B2C.
Olymplanet announced on the seventeenth that it has expanded and separated its existing B2B-centered XR business into three businesses: â–²solution business â–²platform business â–²software business.
Initially, the answer business division is accountable for B2B, which is the core of the present business. Through the business specialist ‘Elipex’, it carries out XR video production, hybrid pop-up stores, immersive LED display boards, and 3D web page production.
ELFEX is a platform that supports the digital transformation (DX) of corporate marketing.
It expands consumer accessibility through online pop-up stores, and is being utilized in various forms equivalent to exhibitions, website construction, product simulators, and model house production. Representative examples include â–²Samsung Electronics BESPOKE Home Meta â–²Coca-Cola XR Pop-up Store â–²POSCO Immersive XR Technology Hall â–²Innisfree Immersive XR Product Showroom.
The platform business division is currently developing B2C business centered across the XR portal ‘XROMEDA’, which has recently been showcasing various entertainment and content.
Xromeda is a dedicated portal where you may enjoy XR content. It implements content equivalent to performances, art, and sports with 3D modeling at a level much like offline.
Specifically, on the twenty first of last month, ‘SBS Gayo Daejeon Summer’ was presented through XR portal Xromeda.
The software division supports content packaging and streaming through the XR content cloud ‘XROO’ for creators.
Xru is a cloud service that simplifies 3D rendering, packaging, and streaming, enabling content production and distribution. It’s compatible with existing 3D software equivalent to Unreal and Unity, and its strengths include distribution, access, modification, and hosting in a no-code manner. It also provides a wide range of 3D asset libraries.
Through this, the corporate plans to construct an environment and software suitable for next-generation content. Specifically, the corporate predicts that XR streaming will grow to be a serious trend in the following generation, as recent content trends have moved beyond existing platforms to mobile streaming.
Subsequently, XR creators equivalent to YouTubers and TikTokers will emerge, and XRu intends to grow to be a core platform that supports them.
Founded in 2015, Olymplanet has grown by accumulating references for constructing virtual spaces centered on B2B.
CEO Kwon Jae-hyun said, “The final word goal is to create an ‘XR content distribution ecosystem’ that goes beyond B2B and includes B2C and creators,” and explained, “We’ve got been conducting research and development to construct next-generation XR content and portals because the early days of our company.”
Consequently, we now have accomplished data packaging and streaming technology that may implement high-quality XR content even on low-spec devices, and have laid the muse for constructing Exromeda and Exru. This technology recently obtained recent technology certification from the National Institute of Standards and Technology under the Ministry of Trade, Industry and Energy.
It’s a technology that may quickly implement high-capacity XR content on the net, and supports fast rendering on the net. It’s a technology that selectively uploads just enough data to implement graphics of a certain quality as an alternative of rendering all data when implementing XR. It’s the principle of distributing and streaming through an automatic cloud infrastructure through the means of data extraction and lightweighting (mashup).
For 360-degree camera shooting data, visual information is robotically extracted and the image is split into ‘multi-tile’ format to finish the outcomes. For data built with 3D software, spatial data and metadata are extracted to proceed with final modeling lightweighting.
In this fashion, Olymplanet technology provides one-stop support for not only the creation of highly usable 3D content, but in addition its distribution. This makes it possible to utilize XR on the net with out a separate app or headset (HMD).
“Like within the movie ‘Ready Player One,’ it would take an extended time for your complete world to be integrated right into a single virtual space,” an organization official said.
“Subsequently, he emphasized that Olymplanet’s technology is probably the most realistic method to expand the usability of XR content at the present level.”
Reporter Jang Se-min semim99@aitimes.com
