GenAI Is Revolutionizing Search

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And why you and your organization should care

Picture by Agnieszka Boeske, on Unsplash

Advancements in Artificial Intelligence are transforming traditional search engines like google and yahoo into answer machines. This shift is brought by each recent and traditional players in the net search space and is impacting how people around the globe access information.

Who’re the foremost players in GenAI-based search and the way are they approaching their solutions? What are the implications for users? How can corporations ensure their content stays visible to users on this recent search paradigm? And what does that mean for Product Managers, Data Scientists, and anyone working in tech? That’s what we’ll cover on this blog post!

For the primary time in years, Google’s dominance within the search engine market faces credible competition. Recent corporations have emerged with core GenAI search products, comparable to:

  • PerplexityWhere knowledge begins”: GenAI-based searcher with added capabilities comparable to links to sources, related questions, picture display, and image generation.
Perplexity’s UI with “What’s a search engine” query example
  • You.com — “Use Smart assistant to ask an issue / search the net / help
ASK ANA

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