Style DNA, an AI-powered fashion stylist app, creates a customized style profile from a single selfie. The app is especially useful for people taken with seasonal color evaluation, a process used to find out the most effective colours to enhance a person’s skin tone. This service could be expensive, with experts charging upwards of $300. Nevertheless, using AI has the potential to significantly reduce the fee.
By analyzing your complexion and facial expression, Style DNA can determine your seasonal color type (reminiscent of Light Summer or Dark Autumn) and recommend suitable clothing styles.
Moreover, the app offers features reminiscent of personalized shopping recommendations and wardrobe management. It might probably suggest outfits based in your height and body type, in addition to items in your existing wardrobe, which you’ll scan together with your phone camera and upload to the platform. The app may even help prevent impulse purchases while shopping by allowing you to take photos of clothing and provides advice.
“[Style DNA] generates personalized recommendations based on a person’s appearance moderately than predicting what users will purchase based on their previous shopping history. So we elevate that personalization with real-time and can normalize data by a straightforward selfie,” co-founder Elena Volkova told TechCrunch.
The app recently integrated generative AI into its product, launching a brand new chatbot assistant that acts as your personal stylist. You may ask specific questions on what to wear to different events or, for instance, what colours work best with green cargo pants.
Style DNA suggests clothing from its marketplace of over 150 retailers — H&M, Zara, Old Navy, Urban Outfitters and more — and pairs it with items you already own to create a custom outfit that caters to your personal appearance and preferences.
As explained by Volkova, the approach is comparable to RAG (retrieval augmented generation), which involves combining large language models (LLMs) with traditional databases. On this instance, Style DNA is trained using information reminiscent of current fashion trends, expertise from skilled image consultants and a dataset of tens of millions of images to assist the AI comprehend fabrics and understand how different patterns and cuts look on various body types. Style DNA utilizes ChatGPT 4.0 as its LLM.
The corporate has other plans within the pipeline, including the discharge of a male version of the app and a brand new feature that recommends outfits based on the user’s location and the present weather conditions.
Since its launch in 2022, Style DNA has amassed 3.2 million downloads, over 300,000 lively users and 70,000 paying subscribers. The corporate previously secured €3.4 million in pre-seed funding from Black River Ventures, and has a crowdfunding campaign underway.
You may download the app on the App Store and Google Play Store.
