xAI’s Grok Imagine climbs the leaderboards

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Good morning, { AI enthusiasts }. Elon Musk says Grok Imagine is now generating more images and videos than everyone else combined — and it just landed at the highest of the leaderboards, too.

xAI’s creative engine just debuted at No. 1 on key video leaderboards, with a speed, price, and quality combo that’s clearly resonating with creators.

In today’s AI rundown:

  • xAI’s video model climbs the leaderboards

  • Google opens its AI world generator to the general public

  • Construct a competitor database with Claude Cowork

  • Darren Aronofsky debuts AI Revolutionary War series

  • 4 latest AI tools, community workflows, and more

LATEST DEVELOPMENTS

XAI

Image source: xAI

The Rundown: xAI just released the Grok Imagine API, a brand new AI video generation and editing suite that jumped to the highest of Artificial Evaluation rankings for each text and image-to-video outputs while undercutting rivals on price.

The small print:

  • The API handles text-to-video, image-to-video, and video editing tasks, with clips as much as 15 seconds and native audio baked in.

  • Grok Imagine costs $4.20 per minute with audio included, coming in significantly cheaper than Veo 3.1 at $12/min and Sora 2 Pro at $30/min.

  • Editing tools let users swap objects, restyle entire scenes, animate characters with custom performances, and shift environments on command.

  • Imagine debuts at No. 1 on AA’s text and image to video leaderboards, and comes in behind just Veo 3 and Sora Pro in Arena’s Video Arena.

Why it matters: That is a powerful move up the leaderboard for xAI, especially given the wildly low price point in comparison with top rivals. If the standard holds up at scale, the aggressive pricing could make Imagine the default selection for creators (and now devs to integrate into apps) who have to iterate fast without burning through budgets.

TOGETHER WITH GITLAB

The Rundown: GitLab Transcend is a free virtual event on Feb. tenth exploring how agentic AI is transforming software delivery — featuring technical demos, success stories, and an exclusive take a look at GitLab’s product roadmap.

At Transcend, you may hear:

  • How teams are using agentic AI to automate real-world DevOps workflows

  • Perspectives from tech leaders and live Q&As with GitLab project leaders

  • A primary take a look at GitLab’s upcoming innovations and investments

GOOGLE DEEPMIND

Image source: Google DeepMind

The Rundown: Google DeepMind launched Project Genie, an online app that lets users create and explore AI-generated worlds in real time — coming five months after previewing the Genie 3 model that powers it in August.

The small print:

  • Users prompt a setting and a personality, preview the scene via Nano Banana Pro and Gemini, then navigate an explorable world in first or third-person.

  • Characters can walk, fly, or drive through environments, with the model remembering what it’s built, so returning to areas stays visually consistent.

  • Sessions are currently capped at 60 seconds resulting from compute costs — with each user getting a dedicated ‘chip’ while exploring for his or her unique session.

  • The rollout is restricted to Google’s AI Ultra tier ($250/mo) subscribers, with access set to expand to other tiers in the longer term.

Why it matters: The applications of world simulators like Genie 3 are infinite, from robotics training and gaming to architecture, and the tech is finally at a level where users can actually experience the vision. With World Labs, Runway, Yann LeCunn’s AMI, and others also pushing forward, simulating reality is getting closer to… reality.

AI TRAINING

The Rundown: On this guide, you’ll learn arrange a competitor intelligence database powered by Claude Cowork. The most effective part? It builds itself. Simply download the prompt files and tell Claude to set it up, and it’ll be able to use in 5 minutes.

Step-by-step:

  1. Grab our free prompt files, save them in a brand new folder, and choose that folder by heading to the “Cowork tab” within the Claude desktop app (Mac only)

  2. Tell Claude to read the SOP and arrange your directory. Should take 2-3 minutes

  3. To try it out, give Claude [competitor name] + [website link]. Claude will create a report called a “killsheet” and file it away for you

  4. Run a brand new killsheet generation each quarter and after big competitor news

Pro tip: Ask Claude to construct battlecards and comparison pages based on the killsheet!

PRESENTED BY TELY

The Rundown: You’re in a distinct segment industry. Customers search on Google, ChatGPT, and Perplexity, but your organization doesn’t show up because your website doesn’t answer their questions. Tely AI analyzes the questions your customers ask and robotically creates and publishes content that answers them in your website, bringing high-quality leads on autopilot.

With Tely AI, you’ll be able to:

  • Have +20% monthly organic growth

  • Get indexed on Google, ChatGPT, and Perplexity in as little as 1 week

  • Enjoy full automation for topics, writing, and publishing

  • Get discovered by buyers already looking for your solution

AI & HOLLYWOOD

Image source: TIME

The Rundown: Filmmaker Darren Aronofsky’s AI enterprise Primordial Soup released “On This Day… 1776”, a brand new series recreating the American Revolution using Google DeepMind, with each episode dropping on the 250th anniversary of the event it depicts.

The small print:

  • The short-form series combines AI-generated visuals with SAG-AFTRA voice actors, positioning itself as “artist-led” AI quite than being fully automated.

  • The series drops episodes on TIME’s YouTube channel timed to the 250th anniversary of every depicted event.

  • Aronofsky partnered with DeepMind in May to collaborate on AI storytelling, releasing the Veo-assisted film ANCESTRA in June on the Tribeca Film Festival.

Why it matters: AI video is creeping further into real production studio workflows, and moving from easy shorts and hidden tricks to cover faces to handling all the visual process. While it still won’t be fully accepted or mainstream, the sentiment is shifting — and Hollywood’s once-uneasy use of the tech is coming more into focus.

QUICK HITS

  • 🤖 Speechmatics – Construct voice-powered products with Speechmatics’ Startup Program and get $50K to take your project to production*

  • 🌎 Project Genie – Google DeepMind’s interactive world generator

  • 🎥 Grok Imagine – xAI’s upgraded video model, now available via API

  • 🎞️ Wonda – Wondercraft’s AI agent for video editing and artistic direction

Study Microsoft Foundry, an interoperable Azure platform to construct, optimize, and govern AI apps and agents at scale with openness, control, and security.*

Apple acquired Q AI, an Israeli AI audio startup, in a deal reportedly value nearly $2B that brings the founding father of its Face ID technology back to the corporate.

OAI’s Kevin Weil clarified that the corporate’s IP-sharing deals would apply only to large organizations under custom agreements, to not individual users’ discoveries.

Anthropic is being sued by several music firms over alleged unauthorized use of greater than 20,000 songs to coach Claude, with the group looking for $3B+ in damages.

Nvidia, Microsoft, and Amazon are reportedly negotiating investments totaling as much as $60B in OAI’s latest funding round, which could value the corporate at over $700B.

COMMUNITY

Every newsletter, we showcase how a reader is using AI to work smarter, save time, or make life easier.

Today’s workflow comes from reader Gabriel V. in Montreal, Canada:

“I created an automation with Microsoft Power Automate that features the Claude API. It takes care of uploading the e-mail we receive to the Claude API, which detects if it’s an invoice and, in that case, copies it into SharePoint with the right naming convention. It hastens administrative work dramatically.”

How do you employ AI? Tell us here.

That is it for today!

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