Responsible from design to deployment
We’re mindful about not only advancing the cutting-edge, but doing so responsibly. So we’re taking measures to handle the challenges raised by generative technologies and helping enable people and organizations to responsibly work with AI-generated content.
For every of those technologies, we’ve been working with the creative community and other external stakeholders, gathering insights and listening to feedback to assist us improve and deploy our technologies in secure and responsible ways.
We’ve been conducting safety tests, applying filters, setting guardrails, and putting our safety teams at the middle of development. Our teams are also pioneering tools, resembling SynthID, which might embed imperceptible digital watermarks into AI-generated images, audio, text and video. And starting today, all videos generated by Veo on VideoFX can be watermarked by SynthID.
The creative potential for generative AI is immense and we are able to’t wait to see how people world wide will bring their ideas to life with our recent models and tools.
