Sora’s one-week Wild West ends

Good morning, AI enthusiasts. OpenAI’s Sora launch has been a viral sensation, but a platform overflowing with Pikachu videos, Michael Jackson deepfakes, and celebrity likenesses probably wasn’t what the legal team had in mind.

With CEO Sam Altman rolling out latest opt-in controls and users running into latest content restrictions, the Wild West era of the AI video app is perhaps ending just per week into the chaos.

In today’s AI rundown:

• OpenAI’s Sora changes after viral launch

• OpenAI and Ive’s AI device hits snags

• Create UGC-style marketing videos with Sora 2

• Google’s PASTA adapts to image preferences

• 4 latest AI tools, community workflows, and more

LATEST DEVELOPMENTS

OPENAI

🎥 OpenAI’s Sora changes after viral launch

The Rundown: OpenAI CEO Sam Altman just published a blog detailing a series of changes coming to the corporate’s viral Sora video platform, including revenue-sharing plans for copyrighted and likeness-driven content and more granular control systems.

The small print:

• OAI will implement opt-in controls allowing rights-holders to specify exactly how characters may be utilized, abandoning the initial “opt-out” approach.

• The corporate plans to introduce revenue sharing, saying that UGC could create value for original creators while also monetizing the platform.

• The moves come as Sora is flooded with videos of characters like Pikachu and Mario, alongside the likenesses of Michael Jackson, Bob Ross, and others.

• The app rocketed to the No. 1 position in Apple’s App Store inside 24 hours, surpassing each Google’s Gemini and ChatGPT despite being invitation-only.

Why it matters: Sora 2 has been probably the most viral product launch we’ve seen shortly, however it’s also include some major questions surrounding copyright and usage rights. While OAI appears to be tightening the leash somewhat after a Wild West-esque week, it’s hard to ascertain the ramifications in a legal system not equipped for the AI age.

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OPENAI

👀 OpenAI and Ive’s AI device hits snags

The Rundown: OpenAI and Jony Ive are reportedly dealing with design and technical challenges on their screen-free AI device, in accordance with a brand new report from the Financial Times, facing delays that might push its launch beyond the planned 2026 release.

The small print:

• The team is reportedly struggling to balance the AI assistant’s conversational style, aiming for helpful engagement without being overly talkative.

• Compute infrastructure can also be emerging as a bottleneck, with OAI lacking the cloud capability that powers rival devices like Amazon’s Alexa and Google Home.

• OpenAI acquired Ive’s io studio for $6.5B in May, bringing on 20+ ex-Apple hardware vets alongside recruits from Meta’s Quest and smart glasses teams.

• Sources told FT that the device will likely be “all the time on” and “roughly the dimensions of a smartphone,” designed to sit down on a user’s table or desk.

Why it matters: OpenAI’s device ambitions are a sleeping giant in an AI hardware category still searching for its breakout launch. But even the AI leader appears to be scuffling with the shape and functionality of a product that it believes can completely change the best way we interact with technology.

AI TRAINING

🎥 Create UGC-style marketing videos with Sora 2

The Rundown: On this tutorial, you’ll learn the right way to create AI-generated UGC content with multiple camera angles using OpenAI’s latest Sora 2 video platform on your marketing and social media strategy.

Step-by-step:

1. Go to the Sora homepage or mobile app and click on “Create your video” within the chat box (Note: requires an invitation code while in beta)

2. Enter an in depth prompt like: “selfie-mode. A young blonde woman movies herself together with her phone, eyes wide, mouth open in shock. She slowly raises her hand to cover her mouth as if gasping. Natural lighting, authentic TikTok vibe. She says ‘Meta Raybans'”

3. Add camera angle transitions using [cut] in your prompt, like: “Man is playing a video game [cut] close up shot of a person’s face” to create wide shot → close-up sequences without manual editing

4. Download your video when satisfied. Avoid requesting videos of real people by name, and note that you could’t upload images with people in them

Pro tip: When prompting, get as detailed as you possibly can — multiple angles, different shots, environments, and lighting while keeping in mind the 5-10 second generation window.

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GOOGLE

🍝 Google’s PASTA adapts to image preferences

The Rundown: Google researchers released PASTA, an AI system that adapts to individual creative preferences through repeated interactions — learning what visual styles users actually want slightly than requiring complex prompt engineering.

The small print:

• PASTA presents users with 4 image variations per round, observing selections across turns to construct a model on unique aesthetic preferences.

• Researchers trained PASTA using 7,000 human sessions and 30,000 simulated scenarios, making a framework that recognizes diverse visual preferences.

• In comparisons, users preferred PASTA outputs 85% of the time over standard models, with the system particularly excelling at interpreting abstract prompts.

• Google open-sourced each the interaction dataset and simulation tools, enabling other researchers to develop AI systems that personalize to users.

Why it matters: With how good image generation has grow to be across the board, personalization becomes a differentiating factor. By learning individual preferences slightly than forcing users to decode model behavior, AI image generation can turn from a game of prompt roulette into an adaptive creative tool that improves with use.

QUICK HITS

🛠️ Trending AI Tools

• ⚙️ Jules Tools – A command-line companion for Google’s Jules coding agent

• 🎥 Sora 2 – OpenAI’s latest social AI video app

• 🍌 Gemini 2.5 Flash Image – Google’s image AI, now generally available

• 🎆 HunyuanImage 3.0 – Tencent’s top-ranked open-source image model

📰 Every little thing else in AI today

Anthropic hired former Stripe CTO Rahul Patil as its latest chief technical officer, overseeing infrastructure and engineering efforts.

Tencent’s open-source HunyuanImage 3.0 model moved to first place on LM Arena’s text-to-image leaderboard, surpassing top closed options.

Perplexity acquired AI startup Visual Electric, with CEO Aravind Srinivas saying the group will work to bring “latest consumer product experiences” to Perplexity and Comet.

Microsoft promoted Judson Althoff to be the CEO of its business business, allowing CEO Satya Nadella to focus more on technical work.

Anthropic published research detailing Claude 4.5 Sonnet’s cybersecurity capabilities, with the brand new model achieving top marks on industry benchmarks.

OpenAI acquired personal finance startup roi, with CEO Sujith Vishwajith joining the AI leader within the deal.

COMMUNITY

🤝 Community AI workflows

Every newsletter, we showcase how a reader is using AI to work smarter, save time, or make life easier.

Today’s workflow comes from reader Michel A. in Solana Beach, CA:

“I’m a wine importer and used ChatGPT to show me Italian for an upcoming trip. I told it what I used to be doing in Italy, once I was going, and to act as an authority Italian teacher. I asked it to be critical and to create a day by day lesson plan that became harder every day, and that I can access every morning. It not only created a food/wine specific lesson plan, but increased the problem level exponentially.”

How do you employ AI? Tell us here.

🎓 Highlights: News, Guides & Events

• Read our last AI newsletter: OpenAI’s record-breaking $500B valuation

• Read our last Tech newsletter: Meta taps chat for ad targeting

• Read our last Robotics newsletter: Drones that seek out shoplifters

• Today’s AI tool guide: Create UGC-style marketing videos with Sora 2

• RSVP to our next workshop 10/8 @ 2 PM EST: Automate workflows with n8n

See you soon,

Rowan, Joey, Zach, Shubham, and Jennifer — the humans behind The Rundown