Gwangyang City is aiming for the middle of ‘K-Tourism’ as a tourist belt in Seomjin River.

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Gwangyang, Gokseong, Gurye, and Hadong Cooperation In the long run, AI -based smart tourism can also be proposed

Gwangyang City, Jeonnam, has created a singular tourism belt that’s combined with ecological, culture, recreation, and leisure, centering on Seomjin River, and is making a breakthrough to ‘K-Tourism Center’.

Sumjin River Tourism Belt Meeting

Particularly, the establishment of a tourist belt in Seomjin River, which is cooperated by 4 local governments, might be promoted in earnest, and the need of creating a sensible tourism base using digital transition and AI technology can also be raised.

On June 17, Gwangyang City held a gathering with the pinnacle of 4 cities and counties of Seomjin River, including Gwangyang, Gokseong, Gurye, and Hadong, at Gwangyang Wondo Simin -ri Park.

On this place, the Seomjin River Starlight Camping Festa was confirmed as a tourism promotion project in 2025, and the main target was on revitalizing resident tourism through the linkage and camping grounds.

Subsequently, intermediate service reports on the event of the ‘Seomjin River Stay Specialized Products’ were shared, and there have been also ways to implement tourists to inflow tourists and revitalize the local economy.

There was no direct discussion at this meeting, but the necessity for a sensible tourism foundation is raised to extend the sustainability and scalability of the tourism belt operation.

Particularly, using artificial intelligence (AI) technology is noted as a future strategy for activating tourism in that it will probably connect local tourism resources more efficiently and increase the satisfaction of tourists.

As a method to revitalize the Seomjin River Tourism by applying AI, ‘Provision of Tourism Information’ could be provided to varied tourists including AI chatbots and voice guides.

As well as, ‘Tourism demand evaluation’ can induce anticipation and distribution of tourism flow by seasonal and events through big data+machine learning evaluation, and ‘content creation’ is a generic AI.

‘Tourism Reservation System’ is an AI -based really useful engine, which is liable for personal disposition -based advice and reservation functions resembling camping grounds, accommodation, and restaurants.

Gwangyang Mayor Chung In -hwa said, “The 4 cities and counties that shared Seomjin River are strengthening the tourism cooperation system for joint prosperity.

“In the long run, we should always also cooperate and prepare amongst local governments to offer sophisticated services centered on tourists and maximize tourism efficiency with the assistance of technology resembling AI.”

4 local governments, including Gwangyang City, have already signed a business agreement since 2021 to put the muse for integrated tourism belts.

In 2022, the Ministry of Public Administration and Security was chosen for the Latest Deal Project between local governments, and in 2023, it declared the primary yr of the Seomjin River Tourism Age.

Since then, specific cooperation models resembling integrated promoting within the Seoul metropolitan area, the operation of discounts between regions, and the joint promotion of the spring flower festival have been followed.

By Yang Joon -seok, reporter kailas21@aitimes.com

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