Yomi Tejumola is the Founder and CEO of Algomarketing, an organization focused on helping enterprise teams integrate AI-proficient talent to drive transformation and unlock growth.
With a background as a knowledge scientist and marketing technologist, Tejumola spent over a decade working with leading global enterprises to optimize operations, automate workflows, and generate data-driven insights. Over time, he observed a growing challenge: marketing teams were increasingly burdened by administrative tasks, hindering creativity and strategic focus.
This realization led to the creation of Algomarketing. The corporate’s mission is to enable marketing teams to maneuver beyond routine execution by providing access to expert, AI-savvy professionals
Could you begin by sharing your experience at Google and the way it shaped your views on AI and machine learning?
My time at Google was transformative. Leading marketing analytics, data science, and automation projects, I saw firsthand how intelligent algorithms could drive smarter decisions, scale campaign execution, and maximize marketing performance. This exposure to cutting-edge technology and innovation influenced my belief in the facility of AI to revolutionize marketing.
How did your background in data science and machine learning at Google encourage you to launch Algomarketing?
Working at Google opened my eyes to the potential of AI, and the opportunities that the correct talent can offer forward-thinking businesses. Leading initiatives that improved marketing operations through automation and data-driven insights. It was the realisation that Google only had one Yomi that inspired me to establish Algomarketing to make sure a sufficient source of promoting super talent each for Google and beyond. Today, Algomarketing operates across 35 countries, deploying a worldwide network of Algos into big tech brand marketing operations akin to Google, OpenAI and Zoom, ultimately delivering deeper insights, faster decisions, and streamlined processes that scale operations, grow pipeline and boost productivity. Our team of Algos are key for enterprise corporations who wish to future-proof their business.
Launching Algomarketing has meant I can work on an idea I’m captivated with. Making a world where the ‘Evolved Employee’ is a reality, where professionals can seamlessly integrate AI and automation into their work to attain exponential gains in productivity and creativity.”
Algomarketing focuses on restoring joy to the workplace by automating repetitive marketing tasks. Are you able to elaborate on how AI and automation are transforming the day-to-day work for marketers?
AI and automation are game-changing for marketers, taking on repetitive and time-consuming tasks, so that they can concentrate on more strategic and artistic activities. AI isn’t replacing jobs but elevating them. Roles are evolving into more strategic positions, for instance, search engine optimisation Specialists becoming AI-Enabled Growth Strategists, guiding AI to align with business goals. This not only increases efficiency but in addition enhances job satisfaction by freeing up marketers to interact in additional meaningful and impactful work. It’s not nearly working smarter, it’s about making the workday a rewarding journey.
What makes your approach unique in comparison with your competitors?
Our approach is exclusive because we offer teams with talent-ready solutions. Our AI-enabled B2B marketing talent, our ‘Algos’, can seamlessly integrate into enterprise-level businesses’ day-to-day operations. We’re also very flexible with this offering, so we are able to work in various alternative ways to mix our teams to deploy best practices in AI, technology, and demand generation, amplifying impact.
So really, it’s our folks that set us apart! We’ve got such amazing people and an incredible culture, it is really special. The people we’ve got at Algo encourage me and drive me on daily basis.
Could you share insights on how AI-driven decision-making is transforming the client journey, especially with personalized content and predictive analytics?
AI-driven decision-making is revolutionizing the client journey by enabling highly personalized content and predictive analytics. We use AI to research customer data and predict future behaviors, allowing us to tailor marketing strategies to individual preferences and wishes. This leads to more relevant and interesting customer experiences, driving higher conversion rates and customer satisfaction.
How does Algomarketing’s AI solutions integrate into existing MarTech stacks, and what advantages have clients seen when it comes to ROI and efficiency?
The marketing stack is evolving and traditional platforms will turn into backend tools, with AI agents handling automation. Interactions shall be through natural language interfaces, making workflows more intuitive.
At Algomarketing, our AI solutions are designed to seamlessly integrate into existing MarTech stacks, enhancing their capabilities without disrupting current workflows. Our seamless approach combines AI-driven insights, advanced MarTech and SalesTech, and precise demand generation to raise a teams’ impact.
Clients have seen remarkable advantages, akin to AI-driven budgeting tools which are 4 times more efficient in allocating budgets in comparison with previous methods.
With AI increasingly taking up tasks traditionally done by humans, how do you balance automation with preserving human creativity and strategic input in marketing?
Balancing automation with human creativity and strategic input is crucial. We’re entering a brand new era where humans and AI collaborate to form the ‘Evolved Employee’. By offloading mundane tasks to AI, we are able to think and create in latest ways, fundamentally transforming how we work. I actually consider that AI should augment human capabilities somewhat than replace them. By automating repetitive tasks, we release time for marketers to concentrate on creative and strategic activities. This synergy between AI and human ingenuity results in more revolutionary and effective marketing strategies.
What do you see as the following big trend in AI and machine learning that can further revolutionize marketing in the following 5 years?
I feel one of the vital interesting trends that we’re seeing is that traditional workforce models are being disrupted. There are skills gaps, flexibility demands and naturally, AI advancements which are continually reshaping the organizational landscape. So, for marketing teams that wish to stay ahead, gaining access to agile talent goes to be key for longevity and success.
.Lastly, as a visionary entrepreneur, what advice would you give to other leaders aiming to harness the facility of AI and automation of their industries?
My advice to other leaders is to embrace the potential of AI and automation while maintaining a concentrate on human-centric values. Spend money on continuous learning and stay updated with the most recent advancements in AI technology. Foster a culture of innovation and encourage your team to experiment and take calculated risks. Most significantly, be certain that AI and automation are used to reinforce human capabilities and create value for each your online business and your customers.
