Laurence Sotsky is Incentify’s CEO and oversees all business and technical operations. He’s a seasoned technology executive with extensive experience leading high-growth firms and driving innovation within the SaaS application sector. As an completed CEO, he has successfully built and managed high-performing organizations, has extensive international experience and has led three prior organizations to successful exits.
Before Incentify, Laurence was the CEO and Founding father of Hopscotch, a venture-backed SaaS platform specializing in mobile application development for the sports and entertainment industry.
Incentify is a software platform that helps organizations manage and optimize their tax credits and incentives (C&I) at scale. It offers tools for identifying, tracking, and maximizing federal, state, and native incentives, including those related to hiring, capital investments, and sustainability. The platform integrates with enterprise systems to streamline compliance and reporting, aiming to uncover missed opportunities and drive measurable financial impact.
What does Incentify do, and the way does your platform help businesses unlock and manage tax credits and incentives?
Incentify is the leading software platform for locating, optimizing, and managing tax credits and incentives (C&I). Our AI-powered suite enables corporations, advisors, and accounting firms to completely realize the worth of incentive portfolios—without drowning in complexity. Whether you’re identifying credits, managing compliance workflows, or scaling across a whole lot of locations, Incentify turns what was once a manual, opaque process right into a streamlined, data-driven advantage.
How much capital is currently going unclaimed within the tax credit and incentive (C&I) space, and why is that this such a widespread issue?
In keeping with White House estimates, greater than $140 billion in federal tax incentives go unclaimed annually—never even applied for. And that’s just the start. Once you think about missed opportunities on the state and native levels, and incentives left on the table on account of compliance breakdowns, the full climbs to multiple a whole lot of billions annually. Most organizations lack the systems and expertise to navigate a consistently evolving C&I landscape.
Which industries or kinds of firms are best positioned to learn from Incentify’s platform?
While virtually every business has access to some type of incentives, the biggest gains typically come from three categories:
- Labor incentives, for firms hiring or expanding their workforce
- Environmental incentives, especially those focused on clean energy and retrofits
- Capital expenditure incentives, for organizations investing in infrastructure or R&D
Industries like film, semiconductors, manufacturing, and logistics are likely to see outsized advantages—but we’re seeing increasing relevance across skilled services, healthcare, and tech as well.
What makes tax credit and incentive management particularly complex without software like Incentify?
Incentives aren’t routinely granted—they’re earned through strict compliance. Once a credit is identified, firms must meet ongoing documentation, employment, and capital thresholds to qualify. Doing this manually is dangerous and resource-intensive. Incentify replaces ad hoc processes with automated workflows: each program’s requirements are preloaded, responsible parties are assigned, and the system monitors progress—alerting organizations to gaps before they turn out to be compliance failures.
How does Incentify use AI to find and manage incentives more efficiently than traditional methods?
At the guts of Incentify is a non-public large language model trained specifically on the tax incentive corpus—billions of dollars’ value of programs spanning federal, state, and shortly municipal levels. Our platform constantly scrapes, interprets, and updates this data in real time. Features like Chat With a Program and Leia, our embedded AI assistant, allow users to interact directly with incentive programs, receive fast guidance, and explore options conversationally.
AI also powers automatic recommendations tailored to company size, industry, and geography—replacing outdated methods with intelligent automation.
Why are corporations, especially CFOs, increasingly turning to tax credits and incentives as a source of capital?
We’re seeing an actual shift in how CFOs take into consideration tax credits and incentives. What was considered a nice-to-have—too complex, too cumbersome—is now being treated as a serious, strategic source of capital. Specifically, non-dilutive capital that may fund key initiatives without taking over debt or giving up equity.
At the identical time, the inducement landscape has expanded dramatically, particularly in areas like clean energy, R&D, and workforce development. These programs aren’t just financial bonuses—they directly align with corporate priorities. And because of technology like Incentify, identifying and managing these programs is finally efficient, scalable, and transparent. This isn’t about exploiting tax loopholes—it’s about unlocking capital that was already meant for use for growth.
What safeguards or compliance features are built into the platform to cut back risk from audits, misfilings, or clawbacks?
Our Optimize product was designed specifically to safeguard against these risks. Once an incentive is loaded into the platform, the important thing compliance events are mapped out, and the suitable stakeholders are tagged. If something goes missing—like a form that isn’t filed or a requirement that isn’t met—the system routinely flags it for managers.
We’ve seen business units go from a 40% success rate on incentive compliance to 100% after adopting Incentify. By embedding accountability into the system, we turn compliance from a liability right into a competitive advantage.
Incentify recently raised a $9.5 million Series A. What are your priorities for this capital over the following yr?
This round is all about fueling the following stage of our growth across five major fronts.
- First, we’re doubling down on product innovation—especially inside Incentify Explore—to make it even easier for users to seek out and unlock incentives. That features deep investments in our AI infrastructure, which powers each how we curate data and the way we communicate it to users.
- Second, we’re focused on technical velocity. In a market moving this fast, continuing to construct on our engineering team is critical. Bringing in additional top-tier talent will help us speed up delivery and proceed shipping high-quality features at scale.
- Third, we’re putting serious weight behind sales and marketing. Our platform serves Fortune 500s, advisors, and SMBs alike, and this funding enables us to inform our story across all those segments more effectively.
- Fourth, data. We’ve already built what we consider is essentially the most comprehensive industrial and industrial incentives dataset in North America—and now we’re expanding that reach globally.
- And eventually, partnerships. We’ve been quietly developing relationships with a few of the world’s largest players, and this capital allows us to support and scale those partnerships with the resources they deserve.
- What opportunities do you see for scaling the platform across enterprise and mid-market segments?
As our AI improves, so does scalability. Mid-market businesses don’t have teams of tax attorneys—and so they shouldn’t need them to access public funding. Our platform levels the playing field by automating discovery, guiding eligibility, and simplifying compliance. On the enterprise side, we’re seeing multi-billion-dollar firms centralize their entire incentive strategy through Incentify. The goal is identical: eliminate friction, maximize capture.
What’s your long-term vision for Incentify and the role it plays in the company finance ecosystem?
Our long-term vision is for Incentify to be the operating system of the C&I economy. Every company, every advisor, every government agency—collaborating, tracking, and delivering incentives through a single, connected ecosystem. We need to make incentive discovery, application, compliance, and reporting effortless and accessible—regardless of the complexity, jurisdiction, or industry. Ultimately, we’re here to make sure that no opportunity is lost, no compliance is missed, and each dollar of public funding does the work it was meant to do.
