Mei -i (CEO Kim Chan -kyu), an AI (AI), announced on the twenty seventh that it’ll provide solutions to 60 stores nationwide by signing an expansion contract with LG Electronics and store evaluation AI solution ‘MASH’.
Mash is a deep learning algorithm -based video processing AI solution. It analyzes the operating data of offline stores to offer core and indicators (KPI) and various insights that may be used to enhance performance, helping to ascertain and optimize marketing strategies for every store.
May I conducted a technical demonstration (POC) by supplying Mash’s ‘Smart Tracking Plan’ to Gangseo headquarters in Gangseo and Gangbuk headquarters in 2022. LG Electronics decided that Mash was useful for establishing and improving the shop operation strategy, and introduced it to twenty stores in 2023, and applied it to 40 stores earlier this yr.
It’s explained that it’ll discover the journey of product experience, worker counseling, and buy in stages, and to enhance the shop experience and buy conversion rate by drawing improvements in each stage. As well as, it’s providing customized strategies for stores based on various data and insights that may be found on the internet dashboard ‘Mashboard’.
Kim Chan -gyu, CEO of May I, said, “It’s a representative case that has proved the effectiveness of Mash to expand its official contract to 60 stores nationwide, starting with POC.” “We’ll try to offer more in -depth data in order that LG Electronics and other customers can find answers to the development of store performance.”
By Jang Se -min, reporter semim99@aitimes.com
