Apple was also embarrassed by the AI ​​manager. The US promoting surveillance organization demanded restraint that the marketing of Apple Intelligence could misunderstand consumers.
The National Promoting Department (NAD) of the National Promoting Association (BBB) ​​issued an amendment to the AI ​​functional marketing that Apple introduced last yr on the twenty third (local time).
The important thing issue was the phrase “Available now,” which Apple introduced Apple Intelligence concurrently the iPhone 16 release.
NAD identified that each one the features corresponding to â–² priority notification, image playground, Zenmoji, image wand, and Siri’s chat GPT integration may very well be recognized as if it were provided concurrently the iPhone 16 release.
Considered one of Siri’s next -generation functions, â–² Smart Screen Recognition, Personal Contextual Understanding, and Execution between Apps, etc. were also included within the items marked as “available now.”
Nevertheless, these features have been released sequentially for the reason that October last yr’s update, and the advancement of Siri, which was announced as a core upgrade, is feasible next yr.
NAD also judged that the commentary and immunity that Apple expressed in small letters was not clear, so it was not enough to forestall consumer misunderstandings.
Apple acknowledged that the launch of the function was delayed, and said it modified the marketing data.
The representative one is a promotional video called ‘More Personal Siri’, which is currently private.
Apple said in an official statement, “Among the NAD identified is now available.”
Apple’s point of exaggeration continued for the reason that starting of this yr. Specifically, the launch of the following -generation Siri has been delayed, and the voice of its own criticism has flowed inside Apple. This issue has led to the resignation of AI development.
By Park Chan, reporter cpark@aitimes.com
