It’s “a brand new tool for communication,” says Gabe Goh, the lead designer on the generator at OpenAI. Kenji Hata, a researcher at OpenAI who also worked on the tool, puts it a unique way: “I feel the entire idea is that we’re going away from, like, beautiful art.” It may well still try this, he clarifies, but it’s going to do more useful things too. “You possibly can actually make images give you the results you want,” he says, “and not only just take a look at them.”
It’s a transparent sign that OpenAI is positioning the tool for use more by creative professionals: think graphic designers, ad agencies, social media managers, or illustrators. But in entering this domain, OpenAI has two paths, each difficult.
One, it could goal the expert professionals who’ve long used programs like Adobe Photoshop, which can be investing heavily in AI tools that may fill images with generative AI.
