Prime Video is now experimenting with AI-assisted dubbing for select licensed movies and TV shows, as announced by the Amazon-owned streaming service on Wednesday.
In accordance with Prime Video, this recent test will feature AI-assisted dubbing services in English and Latin American Spanish, combining AI with human localization professionals to “ensure quality control,” the corporate explained.
Initially, it’ll be available for 12 titles that previously lacked dubbing support. These titles include the Spanish animated film “El Cid: La Leyenda,” the family-friendly drama “Mi Mamá Lora,” and the indie movie “Long Lost.”
AI-based dubbing has gained popularity within the entertainment industry because it helps make content accessible to a broader audience. Various streaming giants have begun utilizing this technology.
As an example, Deepdub, an organization specializing in AI dubbing, counts Paramount+ amongst its clients. YouTube has also invested significantly on this area, recently introducing an auto-dubbing feature that enables creators to translate their videos into multiple languages.
Prime Video already offers several AI features meant to boost the viewing experience, including “X-Ray Recaps,” which summarize entire seasons and episodes, and “Dialogue Boost,” which improves audio clarity for dialogue which may be difficult to listen to.
