Naver announced that it can introduce ‘AI Purchase Guide’, which mixes ‘user data-artificial intelligence (AI)’ technology in step with the worldwide shopping trend.
Naver (CEO Choi Soo -yeon) held a ‘commerce business study’ meeting on the Naver 1784 office on May 5 and delivered a vision and plan related to Naver’s commerce business.
Specifically, he explained that the Naver Plus Smart Store app, which is scheduled to be released in the primary quarter of this 12 months, will likely be equipped with various AI technologies and functions. It would provide customized products suggestion, specializing in the worldwide trend ‘personalized shopping’, which is introduced by Amazon, Wal -Mart, and Alibaba.
Right now, the representative function is the AI purchase guide. This will likely be installed within the shopping app as a beta version. Beyond the concept of assistants resembling Amazon’s Rufus, it can provide ‘summary of content that suits query’. He also recommends products that fit the situation and themes that fit the situation.
Specifically, if the product really useful only ‘Naver Shopping User History’, it can reflect ‘user history in the whole Naver service’ in real time. It’s to recommend products by reflecting user activities and interests in other services resembling Naver blogs and cafes. On this case, based on the user’s consent, he emphasized that he’ll listen to the private information.
The AI Purchasing Guide added that it can proceed to upgrade after the initial release.
Chung Kyung-hwa, director of Naver Commerce Products, said, “We are going to evolve from the purpose-type search shopping to search-discovered shopping.” “Naver is an organization with AI technology based on large-scale data learning beyond commerce business capabilities.”
By Jang Se -min, reporter semim99@aitimes.com
