Open AI succeeded in leaving a powerful appearance with the primary Super Bowl TV business.
Sam Altman Open AI CEO unveiled a one -minute TV business aired throughout the Super Bowl with a tweet on the tenth (local time), “ The history of technology and hymns for human potential. ” The Super Bowl is thought to have been watched by 130 million people, and it’s the primary time that Open AI has performed TV commercials.
Human actors don’t appear in any respect, but are only black and white pixel graphics, or dot graphics.
The event of technology from the early human spear and bow to the looks of the one wheels, the age of agriculture, and the ages of the seas, express the event of technology from steam engines and electricity, electricity, X -ray, airplane, DNA, TV, moon landing, and the Web. And following the comment, ‘Every development has a start line’, the dot changes one big point and turns into an enormous circle within the voice chat mode of ‘Chat GPT’.
Open AI explained, ‘What do you should make next?’
As well as, the commercial was titled ‘Intelligence Age’. That is the CEO of Altman in September last 12 months. Posted on a private blogIt is identical because the title. He said that AI can fundamentally change human life, and there may be a possibility that he could have super intelligence inside 1000’s of days.
Kate Lauchi Open AI Chief Marketing Officer (CMO) said in an interview with The Virgin, “We desired to deliver meaningful messages to tens of tens of millions of people that aren’t aware of AI.” The word artificial intelligence (AGI) or super intelligence, the goal of open AI, is intentionally excluded.
As well as, comparing artificial intelligence (AI) with human innovation, akin to fire or wheels, “we fundamentally consider within the transformational power of this technology. It’s the core of all we do.”
It’s reported that $ 14 million (about 20.47 billion won) has been invested in each promoting production and airing. As well as, the video creation AI ‘Sora’ produced the initial prototype and tested various scenes, but the ultimate animation was produced by human artists.
Promoting is claimed to attach the event of humanity and the opportunity of AI. Alternatively, there are criticisms that they didn’t show why they need to use the chat GPT in any respect.
Open AI also showed the biggest variety of search growth among the many brands that performed Super Bowl ads.
Based on the info from the online analytics web, the keyword ‘Chat GPT’ overwhelmingly outperformed other brands within the Super Bowl -related search trend. Immediately after the beginning of the Super Bowl, there have been many searches akin to ‘NFL’ or broadcast channel ‘Tubi’.
At the identical time, Google ‘Geminai’, which performed Super Bowl advertisements, ranked fourth within the search volume, and Microsoft’s Copilot was eighth. Open AI ranked seventh with the name of the corporate along with the chat GPT.
Meanwhile, Purfflect City obtained a promotion effect as an event that paid $ 1 million among the many individuals who asked five inquiries to the search engine as an alternative of TV commercials.
Based on the info of Apppygers, the variety of downloads of the purple city mobile app was 45,000, a mean increase of fifty%from 30,000 per day.
By Dae -jun Lim, reporter ydj@aitimes.com
