As an search engine marketing specialist, I’m always in search of ways to remain ahead of the curve. In spite of everything, search engine marketing isn’t nearly optimizing for what’s popular without delay, but anticipating what’s coming next. It’s about spotting the trends before they turn out to be mainstream, so you possibly can create content that resonates when it matters most. That’s why staying on top of emerging trends is more critical than ever!
I’ve heard quite a bit about Exploding Topics and was excited to do a private deep dive into it. Co-founded by Brian Dean (an search engine marketing legend!) it is a game-changing tool that helps you see trends before they explode into mainstream consciousness!
What I like about Exploding Topics is that (unlike Google Trends) it doesn’t just show you what is already trending. It helps you discover trends before they even turn out to be popular.
While Google Trends is great for giving me real-time data on what’s hot without delay, Exploding Topics digs deeper by analyzing the expansion patterns of topics over time so I can spot emerging trends which might be on the rise but have not hit the mainstream yet. This early insight allows me to create content that’s ahead of the curve, giving me a strategic advantage!
On this Exploding Topics review, I’ll discuss the professionals and cons, what it’s, who it is best for, and its key features. Then, I’ll show you the way I used Exploding Topics to uncover emerging trends, boost my content strategy, and ultimately stay ahead of the competition.
I’ll finish the article by comparing Exploding Topics with my top three alternatives (Trends Critical, Brandwatch, and Talkwalker). By the top, you may know if Exploding Topics is correct for you!
Verdict
Exploding Topics is a superb tool for uncovering emerging trends, creating timely content, and staying ahead of market shifts. Nonetheless, its cost, limited area of interest coverage, and occasional fluctuations in trend accuracy may make it less ideal for smaller businesses or highly specialized industries.
Pros and Cons
- Helps users discover emerging trends before they turn out to be mainstream
- Provides fresh ideas for timely, relevant content that resonates with goal audiences
- Stay ahead of market shifts and adapt quickly to changes in consumer demand
- Offers invaluable information for making informed business decisions
- Easy to navigate and understand
- Covers a big selection of industries and topics
- Provides access to past trend information
- It may be expensive, especially for smaller businesses or individual users
- The accuracy of trend predictions may fluctuate
- It could not cover all area of interest industries equally well
- Some identified trends may lose relevance quickly
- The trends are restricted to predefined categories
- The starter plan only allows 10 topic searches
- The precise sources of trend data aren’t at all times clear
What’s Exploding Topics?
At its core, Exploding Topics is a large trend detection engine that uses artificial intelligence to research thousands and thousands of information points across the Web. We’re talking every thing including Google search data, social media, news articles, and online discussions. It identifies trends a minimum of 6 months before they go mainstream!
Trend Detection Algorithm & Data Sources
The Trend Detection algorithm doesn’t just search for spikes in popularity. As a substitute, it analyzes the expansion pattern of topics over time, in search of sustained, organic growth curves.
For instance, as an example you are researching sustainable fashion trends. The platform can make it easier to spot bamboo fabric as an emerging trend since it shows consistent growth over time, not only a short lived surge.
Free vs. Pro Versions
The free version of Exploding Topics gives you access to basic trend data and limited historical information. But in case you’re serious about trend research, the professional version is value investing in!
You get each day trend updates, advanced filters, and trend forecasting capabilities which may help spot potentially profitable niches early on. You will also get access to Pro features, like Meta Trends, trending products and startups, and API access (in higher-tier plans).
Pro users also can view very recent trends peaking within the last 3-6 months, which is not available within the free version. Plus, the historical data goes back several years, allowing you to distinguish between seasonal spikes and real long-term trends!
Meta Categories
One thing that took me a bit to work out was find out how to effectively use the Meta Trends. These are like trend clusters that show you the larger picture of related topics!
The Meta Trends feature provides a visible representation of umbrella topics and their related subtopics. If you click on a Meta Trend, you may see a diagram with an inner ring of popular micro trends and an outer ring of related trending topics.
When exploring Meta Trends, you would possibly discover how seemingly separate topics are interconnected. For instance, a broad trend like “Premium Snacks” might include various related trending subtopics, helping you understand the larger market context.
Using Meta Trends can make it easier to discover emerging niches inside broader markets and understand the complex relationships between different trending topics. It’s a wonderful approach to get a more comprehensive view of trend dynamics beyond individual topic evaluation.
While the platform is powerful, it is not without limitations. Sometimes you will need to mix its insights with other research tools like Semrush, Google Trends, or other research platforms to get a well-rounded view of emerging market opportunities!
Who’s Exploding Topics Best For?
Exploding Topics is best suited to these kind of people:
- Bloggers and Content Marketers can use Exploding Topics to seek out fresh, engaging topics with high search potential, discover content ideas that have not been extensively covered, and create content that drives traffic.
- search engine marketing Professionals can use Exploding Topics to discover low-competition keywords linked to rapidly growing trends, help clients get quick rating results, and stand out in competitive digital landscapes.
- Investors can use Exploding Topics to uncover promising trends and emerging startups and gain insights into untapped market potential.
- Entrepreneurs can use Exploding Topics to validate business ideas, spot market gaps before they turn out to be saturated, and position themselves to supply groundbreaking services or products.
- Industries with Significant Potential can use Exploding Topics to trace trends in technology (AI, machine learning, blockchain), e-commerce, marketing, health, and finance.
Exploding Topics Key Features
This platform comes with eight key features.
1. Trend Tracking
Once I first used the Trend Tracking feature, I used to be impressed by how comprehensive it was. It doesn’t just show you what is trending. It breaks down the expansion pattern with detailed metrics!
The Trend Tracking tool focuses on overall growth patterns, search volume trends, and future projections. It provides the next key features for trend evaluation:
- Historical data going back as much as 15 years
- Search volume for the previous month and growth over chosen periods
- Trend forecasting using AI prediction for the subsequent 12 months (in some plans)
- Channel breakdown showing where the subject is hottest on social media
- Related trends for extra context
2. Trends Database
The Trends Database has turn out to be my go-to resource for research. It’s massive (we’re talking a whole bunch of hundreds of tracked topics across dozens of categories!) It also covers 31+ categories including AI, pets, marketing, tech, food, gaming, design, and travel.
What I like most is the filtering system. You possibly can refine the info by growth rate, time period, and sort (brand or non-brand).
The database is updated each day, so you’ve got access to probably the most current trend information. Each trend features a graph of historical Google Search volume so you possibly can understand the trend’s growth trajectory and stability over time.
Pro users can export this data into CSV files, making it easy to conduct deeper evaluation outside the platform.
3. Trend Evaluation
For Trend Evaluation, Exploding Topics is basically good at providing context. It is not just raw numbers. You get detailed insights about why a trend is growing!
The correlation evaluation has been particularly useful.
For instance, you would possibly discover that the rise in “mushroom coffee” is strongly correlated with broader trends in functional beverages and natural nootropics. This sort of insight may help create rather more comprehensive content!
4. Trending Startups
The Trending Startups tool is great for staying ahead of industry innovations.
Each startup listing includes:
- Company name and outline
- Founded date
- Total funding and latest funding round
- Variety of employees
- Location
- Website and social platform links (if available)
It’s a wonderful tool for identifying emerging business models and product categories before they hit mainstream awareness.
5. Trending Products
The Trending Products feature saves countless hours of market research. It offers insights into trending products across various categories.
Here’s what sets it apart:
- Uses AI and machine learning to research data from multiple sources (including Google Search, social media, and e-commerce sites)
- Provides growth trends and forecasts for products
- Shows top sellers and types for every product
6. Meta Trends
Meta Trends is likely to be probably the most powerful feature for strategic planning. It visually represents umbrella topics and their related subtopics, showing interconnected trends inside larger markets.
If you click on a Meta Trend, you see a diagram with an inner ring of popular micro trends and an outer ring of related trending topics. This helps discover fast-growing area of interest trends inside broader markets, providing an inventory of growing keywords, brands, and products in that area of interest.
For instance, I discovered trending AI chatbots like Yellow AI and Elise AI were all part of a bigger meta trend in AI Chatbots. This helped me develop a rather more coherent content strategy by providing insights into emerging niches and understanding the complex relationships between different trending topics!
7. Reports Library
The Reports Library offers curated trends and comprehensive analyses delivered weekly. It provides invaluable insights that help paint an image of where markets are heading.
Each report is split into two essential segments:
- “Early bird corporations”
- “Tomorrow’s products today”
In every report, you will find:
- 4 trending products
- 4 corporations making waves
- Detailed insights for every trend and company
8. API Access
Exploding Topics offers API access for Pro Business subscribers. The API enables you to retrieve and analyze topics in real time, with as much as 60 requests per minute.
Key features of the Exploding Topics API include:
- Access to trending topics, including descriptions, detection dates, and monthly search volumes
- Data on popular e-commerce products, including growth levels and search metrics
- Information on trending startups
- Historical data going back 15 years, with each day updates
The API may be integrated into existing analytics systems and content planning tools to streamline your workflow. You possibly can even construct custom dashboards, create visualizations, and arrange automatic reminders or workflows based on trend data.
It’s flexible and simple to make use of with REST architecture. It is also managed directly by Exploding Topics for live and accurate data and comes with hands-on support if needed.
Combining These Features
Something I’ve learned is to make use of these features together.
For instance, I often start with Meta Trends to discover broad movements, then drill down using the Trends Database, validate with the Products section, and at last use the API to observe specific metrics robotically. This integrated approach has helped me spot opportunities I might need missed taking a look at any single feature in isolation.
Just do not forget that like several tool, these features work best when you’ve got a transparent strategy for using them. It took me a while to develop an efficient workflow, but now I can quickly assess recent opportunities and make data-driven decisions about content direction.
The true power comes from understanding how these features complement one another. For instance, after I discover a promising trend within the database, I can quickly validate it against startup activity and product demand after which arrange API monitoring for ongoing tracking. This comprehensive approach has helped me stay ahead of market shifts slightly than simply reacting to them!
How you can Use Exploding Topics
Here’s how I used Exploding Topics to discover rising trends in my area of interest:
- Create an Account
- Go to Meta Trends
- View All Meta Trends
- Select a Trend
- Track a Topic
- Create a Recent Project
- View Your Project
- Select a Topic
- Analyze Topic Metrics
- View Related Trends
- Find Trends in Your Area of interest
Step 1: Create an Account
I began by going to explodingtopics.com and hitting “Pro” on the highest right after which “Sign In.”
After creating an account and signing up for a Pro plan, I used to be taken to the Trend Tracking tab!
Step 2: Go to Meta Trends
First things first: start with the Meta Trends section which yow will discover near the underside of the navigation panel. As a substitute of getting lost in individual trends, I’ve learned to make use of this tool to take a look at broader category movements.
Step 3: View All Meta Trends
To view all meta trends, I clicked “All Meta Trends” on the highest right.
Step 4: Select a Trend
From here, I could view all of my meta trends in a single place and select the one I desired to dive deeper into.
I chosen “View Evaluation” on “AI Chatbots.”
Choosing “View Evaluation” gave me a temporary background and evaluation of AI chatbots, in addition to a chart with two rings:
- Inner ring: Micro trends inside AI chatbots
- Outer ring: Other trends related to AI chatbots
Step 5: Track a Topic
Choosing considered one of the trending topics presented a graph showing the quantity and growth over the past couple of years. Beneath this graph, I could hit “Track Topic” to begin tracking it!
When deciding which topics you ought to track on Exploding Topics, concentrate to the platform’s trend indicators. Search for trends with:
- Regular upward growth trajectories
- Increasing search volume
- “Exploding” or early-stage status
I’ve had success targeting topics which might be just starting to realize traction but have not reached peak popularity. These emerging trends often represent the proper timing for content creation or business strategy. By identifying trends before they turn out to be mainstream, you possibly can position yourself ahead of the competition.
The meta trends on Exploding Topics are a wonderful approach to discover topics you would possibly think are a single trend but are literally part of a bigger movement. It’s an amazing approach to discover area of interest opportunities inside larger markets! If you happen to’re an search engine marketing specialist like me, it’s a wonderful approach to create content clusters to ascertain topical authority and really start rating within the SERPs.
Step 6: Create a Recent Project
Hitting “Track Topic” opens a small window with existing projects I can add the subject to. Alternatively, I could create a brand new project, which is what I chosen.
Next, I had to offer my project a reputation. I called it “AI Tools” and hit “Create.”
Step 7: View Your Project
Heading over to the “Trend Tracking” tab was my recent project and topic! I hit “View Project” to see more.
Step 8: Select a Topic
Hitting “View Project” took me to a page where I could view my topics, growth, and volume inside the project. I chosen the subject I had just added.
Step 9: Analyze Topic Metrics
This gave me much deeper insights into:
- The topics growth over time (as much as 15 years!) and project forecast over the subsequent 12 months
- What the subject was about
- A breakdown of the subject’s activity on each social channel
- Key indicators of the subject’s growth, speed, etc.
Step 10: View Related Trends
Below that were trends related to my topic, including their growth metrics.
Step 11: Find Trends in Your Area of interest
The Trends Database is one other excellent tool for locating trending topics in your specific area of interest. At the highest, you possibly can seek for specific trends, or leaf through different categories.
But don’t just keep on with your essential area of interest. Explore adjoining categories too to seek out much more opportunities!
To seek out trends in my area of interest, I chosen the “Trends Database” from the navigation menu and filtered through the categories. In my case, I wanted to seek out more AI trends, so I went to “Technology” and chosen “Artificial Intelligence.”
Next, I used to be presented with tens of hundreds of Artificial Intelligence topics I could sort by trends, growth, volume, timeframe, and sort (brands or non-brands). I could select any of those topics to get deeper insights and add them to my projects to trace over time, or I could export the trend data to a CSV!
The true power of Exploding Topics is not just find trends. It’s in understanding find out how to time your content strategy around them.
I’ve found that targeting trends after they’re within the early growth phase, slightly than at their peak, often leads to higher long-term results!
Overall, Exploding Topics helped me uncover emerging trends before they hit the mainstream for a competitive edge. By tracking and analyzing trends, I used to be capable of create targeted strategies to spice up my content’s relevance and reach!
Top 3 Exploding Topics Alternatives
Herer are the most effective Exploding Topics alternatives.
Trends Critical
The primary Exploding Topics alternative I’d recommend is Trends Critical. I like Trends Critical for its AI tools that simplify turning insights into real-world results! The tool goals to “skip hours of trend research” and offers a singular approach of mixing “Trends + AI + Partners = Faster and Higher Outcomes”.
Each platforms deal with identifying emerging trends and invaluable insights for businesses and individuals aiming to remain ahead of market changes. Exploding Topics casts a large net across industries, analyzing thousands and thousands of online interactions to discover trends before they take off. Meanwhile, Trends Critical goes further with insights powered by AI. It offers cross-industry trend integration, real-life trend validation, and customizable tools tailored to specific workflows.
Exploding Topics excels in simplicity, ease of navigation, and providing broad trend insights through predefined categories. Alternatively, Trends Critical offers a more dynamic, AI-driven approach with personalized insights with support for over 50 languages and 40+ AI templates. While Exploding Topics may appeal to those in search of general trends, Trends Critical’s strengths lie in its ability to supply area of interest, personalized insights and tools for converting trends into actionable strategies.
For a simple approach to discover broad trends and generate content ideas, select Exploding Topics. For AI-driven, customizable insights to remodel trends into concrete business actions, Trends Critical is the higher fit!
Brandwatch
The subsequent Exploding Topics alternative I’d recommend is Brandwatch. Brandwatch is superb at providing detailed historical context and actionable real-time insights through its advanced AI capabilities. They recently launched an AI-powered React Rating that gives real-time brand popularity insights!
Each platforms help discover trends, but their approaches and focus areas differ.
Exploding Topics uses a broad algorithm to research thousands and thousands of searches, conversations, and mentions. This makes Exploding Topics the more sensible choice for spotting under-the-radar trends early. It’s easy to navigate and caters to content creators, marketers, and entrepreneurs trying to stay ahead of emerging markets. Nonetheless, its predefined categories and limited area of interest coverage may be drawbacks.
Meanwhile, Brandwatch focuses on comprehensive consumer intelligence with historical and real-time data from 1.7 trillion conversations across diverse sources like social media, reviews, and news. Its AI tools provide deep insights through auto-segmentation, image evaluation, and customizable visualizations for large-scale data evaluation. Unlike Exploding Topics, Brandwatch offers powerful reporting tools to trace and share insights, making it higher suited to enterprises.
For a user-friendly tool to identify trends and create timely content, select Exploding Topics. For a strong platform with deep consumer intelligence and market evaluation, select Brandwatch!
Talkwalker
The ultimate Exploding Topics alternative I’d recommend is Talkwalker. Each tools are designed to assist businesses stay ahead of trends, but they approach this goal in another way.
Exploding Topics focuses on identifying early-stage trends by analyzing Web searches and conversations. That is great for locating invaluable insights for content creation. Alternatively, Talkwalker excels in social listening, media monitoring, and consumer intelligence. It also comes with comprehensive tools for popularity management and competitor evaluation.
Exploding Topics is simple and excellent for locating under-the-radar trends across predefined categories. Meanwhile, Talkwalker offers a broader scope, including crisis management and audience insights. It also uses Blue Silk™ GPT to decode real-time consumer insights and predict future KPIs with high accuracy, amongst other things. The foremost difference lies in Talkwalker’s emphasis on real-time monitoring and its ability to attach businesses with influential media partners while Exploding Topics stays focused on trend discovery.
If you happen to’re in search of early-stage trend discovery and area of interest content ideas, select Exploding Topics. For real-time insights, social media monitoring, and popularity management, select Talkwalker!
Exploding Topics Review: The Right Tool For You?
After using Exploding Topics for trend discovery, it’s been a useful tool in staying ahead of market shifts and creating content that resonates. The power to discover emerging trends before they hit the mainstream is something I didn’t expect to be so impactful! I’ve been capable of create content around topics that were just starting to realize traction, positioning myself ahead of the curve.
All the platform is simple to navigate and offers detailed insights, like search volume trends and future projections. I’ve been capable of understand not only what’s trending, but why it’s growing. Plus, the Meta Trends feature helped me connect seemingly unrelated trends into larger movements. As an search engine marketing specialist, this has been huge for creating content clusters to ascertain topical authority.
The one drawback I’d mention is that Exploding Topics doesn’t cover area of interest industries as deeply as I’d like. If you happen to’re working in a really specialized field, you would possibly find the coverage a bit limited. But for broader trends and content creation, this tool is solid.
If you happen to’re interested by the most effective Exploding Topics alternatives, here’s what I’d recommend:
- Trends Critical is best in case you’re in search of AI-powered, customizable trend insights across industries with a deal with real-world applications. It’s an amazing tool for creating actionable strategies.
- Brandwatch is best for enterprises needing advanced consumer intelligence, historical data, and real-time insights from 1.7 trillion conversations across multiple sources.
- Talkwalker is best for businesses in search of real-time insights, social media monitoring, and competitor evaluation with a deal with media partnerships and popularity management.
Overall, in case you’re trying to discover emerging trends early and stay ahead of the competition, Exploding Topics is vital. It’s been a game-changer for my content strategy and decision-making, especially when paired with other tools for deeper insights!
Thanks for reading my Exploding Topics review! I hope you found it helpful.
Exploding Topics offers a Free Plan that features the Trend Explorer, a weekly newsletter with trending topics, and three free Trend Reports every month. Try it for yourself and see the way you prefer it!
Visit Exploding Topics →
Ceaselessly Asked Questions
Is Exploding Topics reputable?
Exploding Topics is a good trend discovery tool, earning a powerful 4.9 out of 5 rating on ProductHunt and co-founded by Brian Dean, a well known search engine marketing expert. The platform has grown significantly, now boasting a database of 779k+ trends and generating $3.2 million in annual recurring revenue, which demonstrates its credibility and value available in the market.
Where does Exploding Topics get their data from?
Exploding Topics gathers its data from a wide range of sources, including Google Search, e-commerce sites like Amazon, social media platforms, podcasts, and industry publications. This mixture of AI and human evaluation allows the platform to discover emerging trends effectively.
What’s the choice to Exploding Topics?
Google Trends is a free alternative to Exploding Topics that permits users to see how searches are trending over time, though it requires more manual investigation. The Pinterest Trends Tool is one other free alternative that is especially useful for direct-to-consumer (DTC) businesses in search of product and content ideas.
What’s Exploding Topics used for?
Exploding Topics is helps businesses, marketers, and content creators discover emerging trends before they turn out to be mainstream by analyzing data from various sources like social media and engines like google. The platform provides actionable insights to remain ahead of market shifts, develop strategic content, and make informed business decisions across different industries.