Regarding the marketing strategy for 2025, Near Lab CEO Choi Jae-hyuk said, “We aim to further solidify our global performance centered on three axes: defense, public safety, and industrial safety.”
In his Latest 12 months’s address on the 4th, CEO Choi summarized the past yr by saying, “Nears Lab had a meaningful yr by making recent inroads into the general public safety and defense industries by producing its own ‘domestic drones’ according to changes in drones and AI.”
CEO Choi said, “Drones were considered toys just a number of years ago, but Near Lab developed drones with the angle of ‘data collection devices.’” He added, “This approach has enabled Near Lab’s drones to realize outstanding performance in the sector of safety inspection.” “It became the inspiration for achieving this,” he explained.
The drones ‘Aiden’ within the reconnaissance field, which were launched last yr, and the drones ‘Kayden’ and ‘Drone Station’ within the defense industry, have proven their excellence through several demonstration projects through the mixture of AI technology.
As well as, with price competitiveness, positive opinions continued from the sector, and it was said that specific business results can be disclosed this yr.
Particularly, within the defense sector, it was revealed that various inquiries are continuing from Europe and Southeast Asia, where geopolitical crises are intensifying.
Moreover, in the sector of public safety, there may be a growing demand for drones to have the option to perform quite a lot of missions, corresponding to dispatching to the scene within the event of a disaster or emergency, collecting on-site information, and looking for missing people. Near Lab won the Best Innovation Award at ‘CES 2025’ for this technology.
In the sector of commercial safety, we inspected greater than 60% of domestic wind power generation complexes and secured the world’s three wind turbine manufacturers (Siemens Games, GE, and Vestas) as customers. We plan to expand our presence in domestic and international markets by entering South Africa and Australia inside this yr.
CEO Choi introduced, “China still occupies greater than 70% of the worldwide drone market, but changes are expected as sanctions against the usage of Chinese drones are in full swing, led by the US.” Maintaining performance and securing cost efficiency without Chinese parts has emerged as a key issue within the drone market, which is nice news for Nears Lab.
Moreover, as drones have grow to be a vital technology in modern warfare, anti-drone technology can also be attracting attention. Particularly, the demand for operating intelligent drones with excellent operational usefulness is growing through the mixture of AI and drone technology. Nears Lab possesses key technologies related to this.
CEO Choi Jae-hyuk emphasized, “Beyond developing outstanding technology, Near Lab will proceed to do its best to be reborn as an organization that gives practical value in various fields.”
Reporter Park Soo-bin sbin08@aitimes.com
