Scatter Lab is entering the Japanese market with ‘Zeta’, which achieved outstanding leads to Korea last yr. As well as, we’re embarking on a brand new attempt to ascertain ourselves as a representative B2C AI service.
Kim Jong-yoon, CEO of Scatter Lab, announced in his Latest Yr’s address on the 4th that the Japanese service of ‘Zeta’ will begin in earnest this yr.
Zeta, which creates stories in real time through conversations with artificial intelligence (AI), emerged as a number one domestic B2C service targeting GenZ last yr. It has quickly gained users since its launch in April, and currently has 1.4 million members and a mean of 400,000 weekly users.
CEO Kim introduced that the Zeta was launched for testing in Japan in May last yr and achieved meaningful results.
Particularly, he said, “After the recent update, we received results that exceeded those in Korea in some indicators akin to usage time, confirming sufficient potential,” and added, “We plan to expand the service more actively in 2025.”
Together with entering Japan, this yr we are going to deal with increasing profits and improving services.
A ‘Zeta Pro’ version is being released that gives advantages akin to removing ads and speeding up conversation. As well as, reward advertisements will probably be introduced and skins will probably be sold that allow various facial features images to be applied to characters, just like ‘in-game payment’.
Which means that Zeta has entered a full-fledged service expansion phase.
CEO Kim said, “Since last yr, the essential issue in the general AI industry has been how technology delivers value to consumers through final applications.” He added, “The recognition of small language models (sLM) akin to GPT-4o and Claude 3.5 Sonnet has also increased in service.” “It was with the steps in mind,” he said.
Zeta also developed a service based on ScatterLab’s self-developed SLM and was capable of quickly settle into the market with excellent performance and value efficiency.
The Zeta service also said there remains to be a variety of room for evolution. “Zeta is a brand new form of entertainment that has appeared within the AI era,” he said. “It may be seen that the characteristics and potential of this service haven’t yet been fully understood and defined.”
He continued, “After all, as marketability has been proven through various indicators, the priority is to define the service more sharply and strongly.”
It’s due to this company’s experience and know-how that we’re capable of prepare for the long run one step ahead of others. Scatter Lab was founded in August 2011, and launched Korea’s first persona chatbot ‘Iruda’ in December 2021, a whopping three years ago. That is one yr ahead of Character.AI, which was very fashionable overseas.
As well as, character chatbots akin to ‘Iruda 2.0’ in 2022 and ‘Kang Da-on’ and ‘Heo Se-joong’ in 2023 were introduced one after one other. Meanwhile, ‘Nutty’, a messenger platform that enables people to speak with these people, has collected greater than 2 million users.
And the result was the Zeta. It’s so advanced that it’s difficult to search out a service that reaches an identical level not only domestically but globally.
CEO Kim Jong-yoon said, “It has been a really meaningful yr for Zeta because it has received a variety of love from users since its first yr of release, and I’m truly grateful.” He added, “We’ll strive to grow to be a representative AI storytelling platform through consistent updates this yr as well.”
Reporter Park Soo-bin sbin08@aitimes.com
