Lutten Technologies (CEO Se-young Lee) announced that it’s going to take the lead again this yr with the ‘First Mover’ strategy. This time, for the primary time amongst B2C services, we plan to start full-scale monetization through promoting, etc., and at the identical time establish ourselves as Korea’s representative generative AI representative through the launch of ‘Motion Agent’ and expansion into overseas markets.
Lutton launched the primary AI B2C service in Korea with the launch of ‘Lutton 2.0’ in January 2023. This was just one month after ‘ChatGPT’ appeared.
Afterwards, the primary mover’s actions continued. It was the primary to be equipped with the most recent models corresponding to ‘GPT-4o’, ‘Claude 3’, and ‘Stable Diffusion 3’, and every time a world cutting-edge service appeared, it was the primary to try it in Korea.
Then again, contrary to the worldwide trend of introducing paid subscription systems, the corporate focused on expanding users through the so-called ‘portal strategy’, corresponding to declaring free services early on.
Consequently, in October last yr, the variety of monthly energetic users (MAU) of the generated AI service exceeded 5 million for the primary time in Korea. As well as, the Lutton mobile app was recently ranked 14th within the rating of the highest-grossing apps on the Google Play Store in Korea. In the highest 20, most apps are within the entertainment field corresponding to OTT, video, webtoon, web novel, and music, and it’s the only domestic app within the generative AI field.
Now OpenAI is introducing promoting, which it has not tried yet. The reason is that that is to determine a stable profit structure for the corporate while continuing to offer quality services to free users.
The platform chargeable for that is ‘Lutten Ads’, which was launched last November. It is a recent concept tool that goes beyond the present level of ‘user pattern evaluation’.
Based on the conversation patterns between users and chatbots, it analyzes user tastes and desires and provides accurate targeting. In other words, the concept is that the user’s ‘intention’ might be read through a conversation with a chatbot, and advertisers can execute optimized advertisements accordingly. That is the primary attempt on the so-called ‘Intention Economy’ in Korea.
In the longer term, we plan to research ‘utterance queries and major topic keywords’, record promoting execution performance, and even provide tools to constantly improve performance.
At the identical time, we’re also looking forward to the ‘Character Chat’ service, which achieved visible results at the top of last yr.
Character Chat is a free service that permits users to speak with AI characters they’ve created. Nonetheless, in response to user requests, a paid service called ‘Super Chat’ was launched and sales reached 1 billion won in only one month.
That is example of the recognition of Persona chatbots centered on GenZ. Just as ‘in-game payment’ has grow to be an enormous market, that is an example that shows that free AI chatbot services may also be used for payment.
As well as, to expand the character chat ecosystem, a system is being introduced to distribute a part of the profits to creators. Specifically, character chat is attracting attention in Japan as well.
We’re also accelerating the strengthening of services. Waiting for release in the brand new yr is ‘Motion Agent’, which allows anyone to simply create an AI agent.
AI agents are a world trend. Nonetheless, many are focused on B2B. Moreover, Google and OpenAI are testing this in the shape of an AI voice assistant. It is alleged that Lutton may also take part.
Although no specific details have been disclosed, the plan is to permit anyone to create an agent that may handle a wide range of tasks beyond conversation in a matter of minutes using natural language prompts. This can also be my first attempt. In the longer term, we plan to offer a ‘meta agent’ that integrates and manages these various agents.
This movement also matches the 2025 industry trend predicted by Lutten. This was summarized within the word ‘ABC’.
To start with, A is the primary letter of Motion, which implies motion agent. Next yr, AI agents that may replace conversations and even perform missions will grow to be a serious trend, and Lutten may also launch this throughout the first quarter.
B predicts that AI will grow to be users’ ‘Best Friend’. A great example is launching user-friendly services corresponding to ‘My Own AI’ or Character Chat and updating their functions.
The last C is Consumer, that’s, consumer-targeted AI service. That is an analogous trend to the Web or mobile market growth process, and the logic is that because the market matures, the middle of gravity will eventually shift to the ‘platform’ field of consumer contact. The launch of Lutton Ads also follows this platform trend. Specifically, the corporate announced that it’s now collaborating with Japanese and Middle Eastern partners to expand the market.
Lee Se-young, CEO of Lutton, said, “Like Naver within the Web era and Kakao within the mobile era, Lutton will establish itself as an organization that represents the generative AI era. Moreover, we’ll expand our stage to Japan and the Middle East to grow right into a national AI company.”
He also said, “As a service company leading the popularization of AI, all of Rutton’s services will proceed to be available at no cost,” and “We are going to proceed to pursue a three-dimensional profit model that may provide high-quality AI services without compromising the user experience.” emphasized.
Reporter Park Soo-bin sbin08@aitimes.com
