Anthony Tobelaim is the Co-founder & CPO of Siit. He previously worked at Aircall as a Senior Director of Partnership EMEA & APAC.
Siit empowers IT and internal operations teams with a contemporary platform designed to simplify and streamline service management processes from start to complete. Unlike traditional systems that begin with forms or apps, Siit focuses on what matters most: requests. By leveraging AI, the platform offers a conversational, integrated, and automatic approach to internal service management, providing advanced tools to reinforce worker experiences while reducing administrative burdens. This progressive approach modernizes a historically outdated industry, enabling organizations to achieve actionable insights into worker behavior, improve service delivery, and drive operational growth.
What inspired you to co-found Siit, and the way did your previous experience at Aircall shape your approach to constructing this AI-powered service desk platform?
Our time at Aircall provided invaluable insights into the dynamic needs of today’s businesses. As a team—Chalom, Dimitri, and I— consistently encountered the identical challenges with traditional IT service desks: they are sometimes inflexible, overly complex, and misaligned with the workflows of contemporary teams. Experiencing these pain points firsthand, we saw a possibility to reimagine the establishment. That’s how Siit was born. We got down to construct a platform designed to be as agile and forward-thinking because the teams it empowers, breaking free from outdated models to deliver an answer that is actually progressive and impactful.
What specific gaps within the IT Service Management (ITSM) industry did you discover that Siit goals to deal with?
Traditional service desks often fall short, burdened by disjointed tools and overly complicated processes. The familiar query, epitomizes the frustration many face. At Siit, we set out to vary that. Our platform delivers a streamlined, conversational experience that integrates effortlessly with tools like Slack and Microsoft Teams, meeting users where they already work. Our mission is straightforward: to make internal operations effortless for everybody—from IT teams to end-users—eliminating friction and bringing efficiency to the forefront.
How does Siit’s conversational and AI-driven approach redefine the standard service desk experience for workers and support teams?
At Siit, we’re combining AI with the communication tools internal teams already depend on, like Slack and Microsoft Teams, to create a seamless, efficient experience. Our AI transforms fragmented requests into clear, actionable workflows, eliminating the necessity to chase status updates or juggle multiple systems. By automating routine tasks and providing actionable insights for continuous improvement, we ensure smoother operations and happier employees who feel supported every step of the way in which.
Are you able to explain the role of the multi-agent AI system in Siit and the way it improves efficiency and accuracy in resolving worker requests?
On the core of Siit is our multi-agent AI system—your on-demand specialist for smarter support. Unlike traditional systems that require manual input for each ticket, our AI processes requests intelligently, learning from past interactions to deliver personalized, accurate responses. This ensures employees get the assistance they need quickly, while human agent resources are freed as much as concentrate on more complex challenges. It’s about constructing a service desk that’s not only efficient but constantly learns and adapts to raised serve your team.
How does Siit’s AI use worker behavioral data and company systems to supply tailored solutions?
Siit’s AI is greater than just an assistant—it’s a real collaborator. By pulling data from multiple sources, it builds an entire picture of every request. Seamless integration with key systems like HR platforms, device management, identity access management, and your knowledge base gives our AI the context it must deliver precise insights. This interconnected approach enables a service desk with a holistic view, accelerating resolution times and lightening the workload for human agents. The result? Faster, more efficient service management that keeps your team moving forward.
What mechanisms are in place to make sure Siit’s AI constantly learns and adapts to organizational needs?
Siit’s AI is built to repeatedly learn and adjust to satisfy your organization’s needs. The platform has built-in analytics that track how well the service desk is performing and the way employees are interacting with it. These analytics provide real-time insights that help the AI recognize patterns and discover areas for improvement. This setup ensures that Siit’s AI evolves alongside what you are promoting, making processes more efficient and keeping employees satisfied with faster, more accurate support.
What are the important thing features that make Siit particularly appealing to IT administrators and internal operations teams?
Siit was designed to tackle the unique challenges of IT teams but quickly evolved to support departments across the organization. Built to empower internal operations teams, it delivers the specialized tools they need for seamless collaboration and a tailored, user-friendly service desk experience. Beyond IT, Siit has been rapidly embraced by HR, Finance, Legal, and other departments, drawn to its powerful AI, seamless integrations, and advanced role management capabilities. It’s a platform that adapts to the needs of operations teams, driving efficiency and alignment across the board.
What sets Siit aside from traditional ITSM solutions like Jira or Zendesk, particularly in addressing the disconnect between service desks and worker needs?
Siit is purpose-built to supply a seamless, future-ready solution, in contrast to legacy providers that rely upon expensive add-ons to remain relevant. Competing head-to-head with industry leaders like Jira Service Management and Zendesk, Siit enables organizations to simplify operations without the complexity or hidden expenses, while offering powerful capabilities at a fraction of the price.
How does the recent $5M seed round impact your plans for Siit’s go-to-market strategy and future development?
This recent funding is a key milestone in our growth journey. It allows us to reinforce Siit’s AI capabilities and expand our footprint within the ITSM space. With this investment, Siit is well-positioned to speed up growth and deliver much more value to our customers.
What are the subsequent major milestones for Siit, and the way do you intend to realize them?
We’re enthusiastic about what’s ahead. A key focus for us now could be scaling our technology and expanding our customer base globally. Our top priority is investing in exceptional talent, ensuring we proceed to innovate and meet the ever-evolving needs of our customers.
