Apple said it has no intention of constructing its own search engine and that it could be more useful to make use of Google search as a substitute. That is an announcement made to defend Google in the course of the discussion on Google’s search anti-monopoly handling.
Apple explained its reasons for not competing with Google by creating its own search engine in documents submitted to a U.S. court earlier this week.
This document is said to the Justice Department’s antitrust lawsuit against Google, and in the course of the trial, the Justice Department cited the revenue sharing agreement between Google and Apple as one in every of the antitrust cases. In other words, it is obstructing the adoption of search engines like google not only by Apple but in addition by other corporations, resembling paying as much as $20 billion in 2022 in exchange for setting the Google search engine because the default on Apple devices.
Nevertheless, through this document, Eddie Q, Apple’s senior vp of services, listed the explanation why he doesn’t need to create a search engine.
To start with, he said, “It will cost billions of dollars and take years to develop a search engine.” He also said, “Search is rapidly evolving together with artificial intelligence (AI), and investing in it now could be economically dangerous.”
He also explained that search engines like google require a platform to sell targeted promoting, and that this isn’t a core a part of Apple’s business. There is no such thing as a manpower or infrastructure to construct search ads, and customised ads can also conflict with Apple’s privacy policy.
Due to this fact, he identified that it could be unsuitable for the Justice Department to assume that Apple would need to construct its own gumsec engine. In addition they argued that if revenue sharing from Google is stopped resulting from this issue, it’ll cause damage to Apple and consumers.
Meanwhile, on the twenty second, it was reported that the Japanese government would also issue a monopoly ruling on Google’s distribution of profits to Samsung Electronics under similar conditions to Apple. After all, Google is strongly opposing this.
Reporter Lim Da-jun ydj@aitimes.com
