Purplexity attracts investment, tripling its corporate value in half a 12 months…Strengthening company search by acquiring startups

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Aravind Srinivas, CEO of Purplexity (Photo = YouTube)

Purplexity, a well-liked artificial intelligence (AI) search startup, has tripled its price in six months. It also acquired a startup to strengthen corporate search.

Bloomberg reported on the seventh (local time) that Purplecity received an investment of $500 million (about 730 billion won) led by Institutional Enterprise Partners.

As well as, the corporate’s value was assessed at $9 billion (about 13 trillion won), a three-fold increase from $3 billion (about 4.34 trillion won) last June. In comparison with other leading AI firms, the corporate’s value is evaluated to have risen sharply.

Established in 2022, Perplexity provides real-time information through a generative AI search engine and was chosen as a service that might immediately keep Google search in check.

The variety of users has increased rapidly since last 12 months, securing greater than 15 million monthly lively users as of last March, and even introduced a paid search service. Recently, additionally it is expanding into B2B by launching a service to go looking documents inside an organization.

During this investment attraction process, it was announced that annual sales will greater than double to $127 million (roughly KRW 180 billion) in 2025, and can grow five-fold to $656 million (roughly KRW 950 billion) by the top of 2026.

In previous investments, it has received support from Nvidia, Softbank, Amazon founder Jeff Bezos, and Korea’s SK Telecom.

Meanwhile, Perplexity announced today that it has acquired Carbon, a startup specializing in search augmentation generation (RAG). Carbon’s software allows Large Language Models (LLMs) to gather data from third-party databases.

Through this, Perplexity plans to strengthen its corporate search function. This tool helps you search through your organization’s vast amounts of unstructured data.

Aravind Srinivas, CEO of Perplexity, said, “Starting in early 2025, data can be searchable in enterprise applications similar to Google Docs, Notion, and Slack.”

Reporter Park Chan cpark@aitimes.com

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