To advertise Season 2 of ‘Squid Game’, which Netflix will release on the twenty sixth, Duolingo, famous for its artificial intelligence (AI)-based language learning app, released Korean learning content.
On the tenth (local time), Duolingo announced that it will collaborate with Netflix and launch the ‘Learn Korean or Else’ campaign to coincide with the airing of Season 2 of Squid Game.
That is attributable to the proven fact that the variety of users learning Korean on Duolingo has increased by 40% for the reason that launch of the Squid game in 2021. Moreover, about 13% of Netflix viewing time within the U.S. last 12 months was accounted for by stories in Korean, Spanish, and Japanese, not English.
Greater than 40 keywords and phrases, including ‘Dalgona’ that appeared within the squid game, were imported into the Duolingo app. We also offer classes that teach specific phrases comparable to ‘Don’t trust anyone,’ ‘Let’s play a game,’ and ‘You might be eliminated.’
Moreover, users can test their Korean pronunciation through a TikTok filter inspired by the sport ‘The Rose of Sharon Has Bloomed’.
We also created a brand new pop remix of ‘Pink Soldiers’, the theme song that appears most frequently in squid games. This song was produced with English and Korean lyrics, and will likely be released on Spotify starting on the eleventh.
As well as, the 2 firms added that they’re conducting outdoor promoting in Latest York and Los Angeles. On the seventeenth, the mobile game ‘Squid Game: Unleashed’ developed by Netflix Games may even be released.
Namu Oddisode, Duolingo’s chief marketing officer, explained, “The aim of this service is to assist users communicate more closely with Squid Games.”
Meanwhile, Squid Game has recorded 330 million viewers and a couple of.8 billion hours of viewing time since airing in 2021.
Reporter Lim Da-jun ydj@aitimes.com
