Xreal, China’s leading augmented reality (AR) company, introduced AR glasses equipped with its own chip for the primary time. Foreign media outlets commented that this can be a product that can compete with Meta’s Ray-Ban smart glasses, but in truth, it’s correct to view it as a product that can replace the headset ‘Quest’.
X Real launched its latest AR glasses, ▲One and ▲One Pro, last week. This recent product is supplied with a self-designed X1 chip, significantly improving performance.
Xreal CEO Shichi emphasized that this product is “probably the most modern upgrade in Xreal’s history and the largest change in all the consumer AR glasses market.”
It’s designed to hook up with and revel in content with almost any device with a video output function, similar to mobile phones similar to Android and iOS, laptops, and game consoles. In other words, you’ll be able to wear glasses and watch content from other devices.
Previous products required a separate device, ‘Beam’, to attach devices. For that reason, X-real products were evaluated as cell phone accessories. Nonetheless, this time, due to the X1 chip, it will possibly be used without additional equipment.
A separate Sony Micro-OLED internal screen is installed contained in the glasses, supporting a resolution of 1920×1080 with 4 million pixels. The viewing angle is 57 degrees, which is 20.7% larger than before, and a BOSE sound device has been introduced. It weighs only 87g.
It is a product with a distinct personality from Meta’s Ray-Ban. Ray-Ban is a product that lets you take photos and videos with a camera and communicate with a man-made intelligence (AI) assistant. Nonetheless, the X Real One and One Pro are closer to ‘glasses-type headsets’ with a separate screen contained in the glasses.
CEO Xu also emphasized this point. “Individuals are starting to understand that headsets don’t make sense,” he said. “It’s now vital to deliver the headset experience in a light-weight form factor like glasses.”
There isn’t any mention of AI features. Which means it is just not a competitor to Meta’s Ray-Ban smart glasses and even Samsung Electronics’ XR glasses, which can be released next yr.
Meanwhile, the X Real One and One Pro are on sale ranging from $499 (about 700,000 won) and $599 (about 850,000 won), respectively.
The corporate goals to sell 500,000 units by 2025 by doubling sales of previous products in comparison with this yr.
Reporter Park Chan cpark@aitimes.com
