Google announced that it’s going to launch a search service called ‘AI Overview’ in Korea using generative artificial intelligence (AI).
Without separate notice, Google Korea posted on its official blog on the fifth that it could introduce the AI overview function in Google Search in Korean.
That is seven months after the AI overview was first introduced on the ‘Annual Developer Conference (I/O)’ on May 14th.
As well as, this can be a belated introduction following the primary expansion to the UK, India, Japan, Indonesia, Mexico, and Brazil in August, and expansion to 100 countries, including Canada, Australia, Recent Zealand, South Africa, Colombia, Chile, the Philippines, and Nigeria, in October.
What’s drawing essentially the most attention with the introduction of AI search is the issue of traffic reduction on existing web sites. After the introduction of the AI overview, predictions emerged that overall traffic to web sites would drop by 10 to twenty percent.
In existing Google searches, users click on links to envision content, and thru this, web sites secure traffic. Nonetheless, it’s identified that AI Overview provides a site summary, which might significantly reduce traffic.
In fact, an accurate evaluation of this has not yet emerged. There are a couple of factor that affects website traffic, and it is sort of not possible to single out the proportion of AI searches here.
Google Korea seems to have been aware of this, too, and filled about half of the article with the content, “further strengthening connectivity on the net.” The concept is to introduce more ways to envision related web sites while searching.
“Our tests have shown that these updates have increased traffic to the web site in comparison with the previous design. Google prioritizes connecting as much traffic to the web site as possible, while continuing to check alternative ways to offer users with essentially the most useful information.” “It can,” he added.
Meanwhile, OpenAI added AI search to ChatGPT starting October 31. Naver also announced that it’s going to officially launch AI search ‘Q:’ inside the 12 months.
Reporter Jang Se-min semim99@aitimes.com
