Brand24 Review: The Ultimate Tool to Decode Brand Buzz?

With the sheer amount of knowledge floating around about every brand, knowing your audience’s thoughts can feel overwhelming! Yet, many businesses struggle to make sense of the information overload.

I recently got here across Brand24, an AI tool that helps brands monitor mentions, understand sentiment, and track trends in real time from an intuitive dashboard. On this Brand24 review, I’ll discuss the professionals and cons, what it’s, who it is best for, and its key features. Then, I’ll show you ways I used Brand24 to trace and have interaction with brand mentions.

I’ll finish the article by comparing it with my top three alternatives (Hootsuite, Semrush, and Brandwatch). By the top, you may know if Brand24 is true for you!

Verdict

Brand24 offers powerful, real-time social listening with a clean interface, in-depth analytics, and customizable keyword tracking. It’s a wonderful tool for brands wanting deep insights across multiple platforms. Nevertheless, while it excels at monitoring and sentiment evaluation, its higher cost and limited updates on lower plans may not suit smaller budgets or those needing constant updates.

What’s Brand24?

Brand24 is an AI media monitoring and social listening platform designed to assist businesses track and analyze online conversations about their brands, competitors, and relevant keywords. It uses natural language processing (NLP) algorithms to grasp the context of conversations, meaning it is not just picking up random mentions!

It’s smart enough to work out if someone’s actually talking about your brand or simply mentioning something similar. For instance, if you happen to’re monitoring “Apple,” it might probably distinguish between conversations concerning the tech company and conversations concerning the fruit.

Brand24 was founded in 2011 and is predicated in Wrocław, Poland. While it won’t be as well-known as some American-born tools, it’s change into a serious player within the social listening space. They’ve managed to snag some pretty impressive clients like Intel, H&M, and IKEA!

What sets Brand24 apart is its filtering system. You may actually create very specific monitoring projects without breaking anything! You may filter by language, location, source type, and even by specific authors or web sites.

Overall, Brand24 is a superb tool for businesses trying to improve their online presence through effective monitoring and evaluation of digital conversations. Its combination of real-time data collection, sentiment evaluation, and user-friendly reporting make it a invaluable asset for any marketing strategy!

Who’s Brand24 Best For?

Brand24 is a superb tool for quite a lot of users, particularly medium to large-sized businesses. Listed below are the precise kinds of individuals who profit most from using Brand24:

• Marketing Teams can use Brand24 to watch brand mentions, track campaign performance, and analyze audience sentiment. Its comprehensive analytics help marketers refine their strategies and improve engagement!
• Public Relations Professionals can use Brand24 to administer their online fame, reply to customer feedback, and monitor media coverage. The tool’s real-time alerts and sentiment evaluation are crucial for effective crisis management.
• Digital Marketing Agencies can use Brand24 for social listening and competitive evaluation for his or her clients. Brand24’s ability to trace various keywords across different sources makes it invaluable for reporting and strategy development.
• Software as a Service (SaaS) corporations can use Brand24’s insights to see user feedback and market trends. They’ll use these insights to adapt their offerings based on customer needs and competitor actions.
• Medium to Large Enterprises with a considerable online presence can use Brand24 to get detailed reports and insights that help them understand public perception and market positioning.
• Content Creators and Influencers can use Brand24 to trace their online presence and audience engagement to collect insights into what content resonates with their followers.
• E-commerce Brands can use Brand24 to trace customer feedback and understand consumer sentiment about products.
• Hotels and Restaurants can use Brand24 to watch reviews and manage customer experiences.

While Brand24 offers extensive features suitable for these groups, it is probably not as cost-effective for solopreneurs or very small businesses because of its pricing structure and the depth of features provided.

Brand24 Key Features

Listed below are Brand24’s key features:

• Comprehensive Monitoring: Track mentions across multiple online platforms including social media (Facebook, Instagram, Twitter, YouTube, TikTok, etc.), blogs, forums, news sites, podcasts, and more.
• Real-Time Alerts: Get real-time updates on keywords and brand mentions.
• Sentiment Evaluation: Use AI to robotically detect the sentiment behind mentions, categorizing them as positive, negative, or neutral.
• Analytics and Reporting: Get detailed analytics on brand mentions (reach, engagement metrics, and customizable reports).
• Influencer Identification: Discover key influencers talking about your brand.
• Competitor Evaluation: Monitor and compare your brand against competitors.
• Topic Evaluation: Get an AI-powered topic evaluation to assist discover trending topics and patterns in conversations.
• Keyword Tracking: Track specific keywords related to your brand or industry.
• Multi-Channel Data Collection: Gather data from over 20 channels of communication.
• Customizable Dashboards: Use the dashboards for quick visualization of media coverage and analytics.
• Boolean Search: The advanced filtering options allow for more precise monitoring.
• Mobile Apps: Brand24 offers mobile applications for each iOS and Android devices.
• Integration Capabilities: The tool integrates with other platforms like Slack.
• AI Insights: Brand24 uses AI to automate data interpretation and supply actionable insights.
• User-Friendly Interface: Brand24 has an intuitive design so even those that should not tech-savvy can use it.

The right way to Use Brand24

Here’s use Brand 24 to trace and have interaction along with your brand mentions:

1. Sign Up for Brand24
2. Enter Your Keywords
3. Select Your Tracking Language
4. View Your Mentions on the Dashboard
5. Filter Your Mentions
6. Activate Notifications
7. View Summaries
8. Get an Evaluation
9. View Your Reports
10. Tag Your Mentions
11. Engage with Your Mentions

Step 1: Sign Up for Brand24

I began by going to the Brand24 homepage and choosing “Join free.”

Step 2: Enter Your Keywords

After creating my account, Brand24 asked me to enter the keywords I wanted to watch.

You’ll be wanting to start out with a really specific principal keyword after which progressively add related terms. It’s much easier to expand your monitoring than to wade through hundreds of irrelevant mentions because your initial setup was too broad!

I wanted to watch keywords for Unite.ai, so I began by adding variations of the brand name: Unite.ai, Unite AI, UniteAI, unite.ai, Uniteai, and Unite A.I. You could wish to add common misspellings, product names, key personnel names (especially for greater brands), and branded hashtags.

Pro tip: Use quotation marks around exact phrases you must track. For instance, “brand24” vs brand 24 provides you with very different results. By enclosing phrases in quotation marks, you be certain that the tool searches for the precise sequence of words, which helps filter out unrelated mentions.

For instance, trying to find “brand24” will yield results specifically mentioning that exact term. In contrast, trying to find brand 24 without quotes may return a broader range of results that include instances where “brand” and “24” appear individually, resulting in irrelevant mentions.

Step 3: Select Your Tracking Language

Next, Brand24 asked me which language I desired to track these keywords in. I kept it on “All Languages” and hit “Create project.”

Step 4: View Your Mentions on the Dashboard

I used to be then taken to the dashboard of my project!

Right at the highest, I could see the mentions and reach I had for the keywords given up to now month. I could also click on “Sentiment” to see how positive or negative the general feedback is, helping me understand the general public perception of Unite.ai at a look.

Below the graph, I could sort these based on probably the most recent mentions first or the most well-liked.

Step 5: Filter Your Mentions

On the proper, I could select the sources to filter where the mentions were coming from:

• Social media (Twitter, Facebook, Instagram, etc.)
• News sites
• Blogs
• Forums
• Review sites

This made it easy to concentrate on specific platforms relevant to Unite.ai’s audience!

In the proper panel were some ways I could filter the mentions further:

• Date range
• Source type
• Sentiment
• Influence rating
• Geolocation
• Language
• Creator
• Importance
• Visited
• Domain
• Tags

These filters allowed me to be more specific concerning the style of data I desired to see and what was most relevant to tracking Unite.ai’s online presence.

Step 6: Activate Notifications

One among my favorite things about Brand24 is the alerts that notify me every time there’s a brand new mention. It helps me stay on top of real-time conversations about Unite!

Here’s access and switch on notifications on Brand24:

Select the gear icon next to your Project.

Go to the “Notifications” tab.

Select “Add more notifications.”

Within the window that appears, select the next:

• The e-mail you wish the notifications to go to.
• Notification frequency (real-time, every hour, every few hours, once a day, every week, every month).
• Filter (specify exactly what insights you must get notified on).
• Variety of mentions until the notification is distributed.
• Notification type (email or mobile).

I personally prefer a mix of real-time alerts for negative mentions (because those need immediate attention) and day by day digests for all the things else.

Step 7: View Summaries

Beyond the mentions feed on the principal dashboard, another useful tools will be accessed on the left panel:

1. Summary tab
2. Evaluation tab
3. Reports section

Let’s get a fast overview of those.

The Summary tab provides a fast overview of key metrics, including the newest and hottest mentions, reach, and top sources. It provides a comprehensive snapshot of Unite.ai’s online visibility and public perception at a look!

Step 8: Get an Evaluation

The Evaluation tab provides an in depth breakdown of metrics like:

• The preferred mentions
• Online presence rating
• Mention sources
• Trending hashtags
• Trending links
• Top and most energetic profiles
• Most energetic and influential sites
• Most energetic countries
• Discussion context

It provides a transparent view of how Unite.ai’s mentions are trending and the way the audience feels concerning the brand.

Step 9: View Your Reports

Last but not least is the Reports section. Here, I can generate and export the next kinds of reports:

These reports are customizable, so I can select specific time frames, sources, and even keywords to incorporate! They’re great for presenting clear insights to stakeholders or team members. With just just a few clicks, I can have a professional-looking report ready!

On the subject of reporting, don’t just depend on the automated templates. Customize them based on what matters to your stakeholders. For instance, in case your CMO only cares about sentiment trends and influence scores, then make sure that you include and emphasize those within the report.

Step 10: Tag Your Mentions

One feature I absolutely love is the flexibility to tag mentions. This feature makes it much easier to sort through mentions later and spot trends!

I like to recommend making a tagging system early on, possibly something like:

• Requires response
• Potential lead
• Product feedback
• Customer support issue

Step 11: Engage with Your Mentions

Last but not least, do not forget to truly engage with the mentions you are tracking! It is simple to get caught up in monitoring and analyzing that you simply forget the entire point is to have interaction along with your audience.

Brand24 makes it easy to reply directly from the platform for a lot of sources. For instance, for Twitter mentions, you may go on to the Tweet or respond right from Brand24!

When using Brand24, keep in mind that the goal is not just to gather data. It’s to show that data into actionable insights that help grow your brand!

Start small, get comfortable with the fundamentals, and progressively expand your monitoring as you get more confident with the tool.

Overall, Brand24 made it incredibly easy to watch Unite.ai’s online presence! Its powerful filtering and evaluation tools gave me real-time insights into public perception. Plus, the intuitive dashboard and customizable notifications kept me informed and prepared to have interaction, making it a seamless experience from setup to actionable insights.

Top 3 Brand24 Alternatives

Listed below are the most effective Brand24 alternatives I’d recommend.

Hootsuite

The primary Brand24 alternative I’d recommend is Hootsuite. Hootsuite is great since it streamlines content scheduling and you may see real-time performance metrics across all social channels in a single place!

Brand24 and Hootsuite each provide excellent tools for monitoring online conversations and analyzing brand presence. Nevertheless, they concentrate on different points of social media management.

Brand24 is an AI-powered social listening tool that tracks mentions across a wider range of sources (social media, news sites, blogs, forums, and podcasts) than Hootsuite. It also provides deep sentiment evaluation, reach tracking and customer insights.

Then again, Hootsuite is a comprehensive social media management tool that mixes social listening, scheduling, publishing, and analytics in a single platform. With Hootsuite, you may create, manage, and analyze content across multiple social channels.

Brand24 provides AI-driven insights specifically tailored to monitoring brand fame and sentiment, making it higher for PR and fame management. In contrast, Hootsuite’s strengths lie in its social media scheduling and publishing features, helping marketers save time and have interaction consistently with their audience.

For a more comprehensive social listening tool, Brand24 is for you. If you happen to’re on the lookout for more comprehensive social media tools beyond just monitoring and listening, go along with Hootsuite!

Semrush

The subsequent Brand24 alternative I’d recommend is Semrush. What I like most about Semrush is its powerful all-in-one toolkit that covers all the things from website positioning to social media strategy.

While each platforms offer invaluable insights, Brand24 is more focused on real-time brand monitoring across social media, news, forums, etc. It also gives you sentiment evaluation, customer insights, and influencer tracking.

Nevertheless, Semrush takes a more comprehensive approach to digital marketing. It combines website positioning, content strategy, social media management, and competitive evaluation in a single place. With Semrush, I can track keywords, monitor site performance, and analyze competitors. This makes Semrush invaluable for constructing a well-rounded online presence.

For brand sentiment and real-time monitoring, select Brand24. For a broader digital marketing suite with website positioning and PPC capabilities, select Semrush!

Brandwatch

The ultimate Brand24 alternative I’d recommend is Brandwatch. It has an incredible ability to customize data and supply a full view of the market landscape for more strategic decision-making.

Brand24 and Brandwatch are excellent tools for social listening and brand monitoring. Nevertheless, Brand24 has real-time monitoring on higher tiers and AI-powered insights that assist you to track mentions, sentiment, and reach across multiple sources. It’s a wonderful tool for brands that need actionable data with straightforward reporting.

Brandwatch offers a more comprehensive suite of social media management, influencer marketing, and advanced trend evaluation. It also comes with customizable data filters and a big archive of consumer insights if you happen to’re on the lookout for data-driven content strategies. Brandwatch’s ability to trace emerging trends and threats across over 100 million sources also makes it a strong alternative for more robust data insights and audience engagement!

If you happen to’re on the lookout for a user-friendly tool for social listening, Brand24 is a superb alternative. For more comprehensive social media management and deep insights, Brandwatch is the option to go!

Brand24 Review: The Right Tool For You?

Using Brand24 has been a game-changer in understanding different brand’s digital footprints. From its real-time monitoring to sentiment evaluation, Brand24 allowed me to simply stay on top of each mention and trend!

Despite being barely limited in social media management features and pricey for small businesses, its concentrate on in-depth social listening makes it ideal for anyone needing accurate, immediate insights on brand perception.

If you happen to feel like Brand24 is not the proper fit for you, listed here are the most effective alternatives I’d recommend:

• Hootsuite is best for social media managers needing an all-in-one tool for scheduling, publishing, and performance analytics across multiple platforms.
• Semrush is best for digital marketers who desire a comprehensive toolkit covering website positioning, content strategy, social media, and competitive evaluation.
• Brandwatch is best for big enterprises or teams looking for advanced data insights, trend evaluation, and influencer tracking for a holistic view of name perception and market trends.

Thanks for reading my Brand24 review! I hope you found it helpful.

Brand24 offers an Individual plan that is an ideal start for tracking a small brand. Why not try Brand24 for yourself and see the way you prefer it?

Incessantly Asked Questions

Is Brand24 reliable?

Yes, Brand24 is a reliable tool for social listening and media monitoring. It has real-time monitoring capabilities, a user-friendly interface, and responsive customer support. Nevertheless, there could also be some issues with spam results and the accuracy of sentiment evaluation.

What are the advantages of Brand24?

Brand24 offers several advantages including real-time monitoring of name mentions across various online platforms. You too can directly engage with customers to administer your online fame. Plus, you may get insightful analytics and reach tracking to grasp your brand’s public perception for higher marketing strategies.

What’s Brand24 used for?

Brand24 is used for monitoring and managing online reputations by tracking brand mentions across various platforms. It provides real-time alerts, sentiment evaluation, and insightful analytics to assist businesses engage with customers, reply to feedback, and make informed marketing decisions.

Is Brand24 free to make use of?

Brand24 will not be free to make use of, but it surely does offer a 14-day free trial with no bank card required. After the trial, you may pick from various paid plans with different features and keywords monitored.

Who’s the CEO of Brand24?

The CEO of Brand24 is Michal Sadowski. He can be the Founding father of the corporate, which makes a speciality of social listening tools utilized by businesses worldwide.

How does Brand24 collect data?

Brand24 collects data by monitoring a wide selection of online sources in real time. It then uses AI algorithms to investigate mentions of specified keywords, providing insights into sentiment, reach, and overall brand presence across these channels.