Meta is moving quickly ahead of the discharge of OpenAI’s ‘Sora’. Earlier this month, the corporate signed a partnership with Blumhouse, a famous Hollywood studio, using ‘Movie Zen’, a video creation artificial intelligence (AI) that was released on the 4th.
Reuters reported on the seventeenth (local time) that Meta is testing Movie Zen in collaboration with Blumhouse, which produced popular horror movies reminiscent of ‘Paranormal Activity’, ‘Insidious’, and ‘Get Out’.
This deal comes lower than two weeks after Movie Zen was released. In other words, it seems that negotiations have been in progress before.
Blumhouse chosen filmmakers Anish Chagandy, who makes a speciality of short movies, the Spurlock sisters, and actor/director Casey Aflick, famous for being Ben Affleck’s brother, to check use MovieX and include the generated clips of their respective short movies. I plan to do it.
Particularly, director Cha Gandhi’s short film ‘i h8 ai’ was released on today through the Movie Zen website. It was then announced that the works of the Spurlock sisters and director Aflick could be released one after the other through the Movie Zen website.
“We welcome the chance to check cutting-edge technologies and supply pros and cons for development,” said Blumhouse CEO Jason Blum. “AI will likely be a robust tool for directors, and we’re developing the technology to make sure it is correct for filmmakers. “It’s vital to get them involved,” he said.
Movie Zen has shown excellent quality, but it surely shouldn’t be yet complete. It’s scheduled to be installed on Instagram starting next 12 months.
Through this collaboration, Mehta announced that it should work with the film industry, which is strongly against the introduction of generative AI technology attributable to concerns about copyright and consent. Particularly, it has recently shown that it could actually pay for content by signing a contract with actors reminiscent of Judi Dench to introduce voices to meta AI.
Meanwhile, Mehta’s contract is the second partnership with a Hollywood studio, following Runway’s collaboration with Lionsgate, the film studio famous for ‘John Wick’ and ‘The Hunger Games’, last month.
OpenAI has already been involved with Hollywood production firms since last March, but has not announced a partnership. As a substitute, it provides technology to creators and artists.
Also, Sora is training again for a full upgrade, and the discharge schedule is unknown.
Reporter Lim Da-jun ydj@aitimes.com
