Following Hollywood, there have also been cases in Bollywood where generative artificial intelligence (AI) has been announced. A famous Indian film director has announced that he’ll only use AI-generated music in all future projects, including movies.
TacCrunch reported on the nineteenth (local time) that director Ram Gopal Varma said that the whole background music for his recent feature film ‘Sarie’ was created with AI, and that he would only use generated AI music for all future projects.
Based on this, in a recent interview, director Varma urged artists to embrace AI moderately than resist it.
He criticized songwriters for ceaselessly missing production deadlines and overlapping schedules with other projects, while criticizing lyricists for failing to capture the essence of the songs. He argued that these human problems hinder the creative process, making music production time-consuming and expensive. AI, he said, “might be delivered immediately and for gratis.”
He made the novel claim that “as AI tools develop rapidly, human musicians, composers, lyricists, and singers won’t only be profoundly affected, but will disappear completely within the near future.”
He also said, “Ultimately, music comes out of your thoughts. You want to be clear about what you should create within the app. The vital thing is taste.”
Director Varma added that to guard the IP of AI-generated songs, encryption is applied in collaboration with startups Reclaim Protocol and Story Protocol.
Director Varma is a renowned director, screenwriter, and producer within the film and tv fields. He is taken into account certainly one of the pioneers of Latest Age Indian cinema for his realism and detailed technique. Produced popular works corresponding to ‘Company’, ‘Rangeela’, and ‘Sarkar’.
He also founded a startup called RGV Den Music, named after his initials, and this company uses music generation AI corresponding to ‘Suno’ and ‘Eudio’.
That is an example showing that generative AI is expanding its influence within the creative industry.
Recently, Runway announced a collaboration with Lionsgate, famous for ‘John Wick’ and ‘The Hunger Games’. Through this, ‘Runway’ was used for movie production, and the movie library was used for AI learning.
As well as, Open AI, in addition to Google and Meta, are known to keep in touch with Hollywood.
As well as, ‘Indiana Jones’ and ‘Furiosa’ are well-known examples of synthesizing the most important character’s face with generative AI, and recently, ‘Alien: Romulus’ caused controversy by reviving an actor who died two years ago with AI.
Particularly, on the twenty sixth, an AI-generated biopic featuring Russian President Putin is scheduled to be released in 26 countries, including the US.
Reporter Lim Da-jun ydj@aitimes.com
