Runway is partnering with Lionsgate, the film studio known for John Wick and The Hunger Games, to construct a brand new artificial intelligence (AI) video production and editing model. This partnership marks the primary time a significant film studio has signed a direct contract with an AI video model supplier.
VentureBeat reported on the 18th (local time) that Runway and Lionsgate announced a partnership to create a brand new AI video generation model trained on Lionsgate’s movie and TV library.
This partnership will allow Runway to make use of Lionsgate’s extensive library to coach its AI.
Lionsgate can be developing a brand new custom video creation model to assist filmmakers, directors and inventive staff augment their work.
Runway’s technology can be used primarily for storyboarding, background creation, and computer graphics, particularly for motion titles and scenes which might be expensive, elaborate, time-consuming, and potentially dangerous.
“This technology opens up a capital-efficient content creation opportunity,” said Michael Burns, Lionsgate’s executive vp. “It’s an important tool to reinforce, enhance and complement what we’re doing now.” He added that several directors are already excited in regards to the potential use of this technology of their pre- and post-production processes.
“Our goal is to offer directors recent ways to inform their stories in a way that brings them to life,” said Cristobal Valenzuela, Runway’s CEO.
“We’re committed to empowering artists, creators, and studios with recent ways to reinforce their workflows and produce their stories to life,” he added.
Meanwhile, this announcement comes just days after Runway released an enterprise API for its recent AI video generation model, Gen-3 Alpha Turbo, because it looks to speed up its market dominance ahead of OpenAI’s official launch of Sora.
OpenAI, Meta, Google, and others are also pushing forward collaborations with Hollywood film studios reminiscent of Disney and Paramount, using AI video generation models. No cases have been publicly announced yet.
Reporter Park Chan cpark@aitimes.com
