Runway is the primary video-generating AI to open up an API for developers and businesses. Hours later, rival Luma AI followed suit. With the upcoming launch of OpenAI’s Sora, that is an example of how fierce the competition to win over enterprise users is on this space.
VentureBeat and TechCrunch reported on the sixteenth (local time) that Runway announced an API that enables developers and organizations to construct the corporate’s generative AI models into third-party platforms, apps, and services.
The API is currently available on a limited basis via a waiting list. The corporate has released two pricing plans for its flagship product, the Gen-3 Alpha Turbo, a light-weight version of the corporate’s flagship product, the Construct plan for people and teams, and the Enterprise plan for big businesses. The value is 1 cent per credit (5 credits for 1 second of video).
With this, Runway becomes the primary AI company to supply a video generation model via API. Previously, most video generation AI services were only available on the internet or through apps.
The Runway API has a singular public requirement: Any interface that uses the API must prominently display a “Powered by Runway” banner linking to the Runway website.
Runway said strategic partners, including marketing group Omnicom, are already using the API.
Then, just a few hours later, Luma AI announced the identical thing, but the corporate stressed that there was no waiting list and that it was available immediately.
The API is priced competitively at $0.32 per million pixels generated, which equates to $0.35 for a 5-second video at 720p resolution at 24 frames per second. This ensures that even small developers can utilize the platform without incurring significant costs.
In response to Runway’s enterprise, the corporate has also introduced a ‘Scale’ option targeting large corporations and organizations, which provides customized engineering at the next rate.
But since Runway didn’t reveal their prices, it’s inconceivable to check which one is cheaper.
Along with text-to-video creation, it also announced feature upgrades resembling ▲image-to-video ▲keyframe control ▲video expansion and looping ▲camera motion control ▲variable aspect ratio.
Luma AI claims to be the “world’s hottest video model.”
The announcement from each corporations comes after Adobe said last week that it could be releasing Firefly Video, an enterprise-grade video creation tool, later this yr, with Sora rumored to be available sometime this fall.
In this example, it isn’t an easy coincidence that the 2 corporations got here out with enterprise API services on the identical day.
Just as this yr, leading startups resembling Inflexion AI, Adept, and Character.AI were absorbed by Microsoft (MS), Amazon, and Google, some within the video industry are destined to vanish.
Reporter Im Dae-jun ydj@aitimes.com
