I’m now bringing you a Data Science in Marketing — Customer Base Segmentation (clustering) project. It is a high-level project that might be applied in any company that needs to know the differences amongst its customers. Know that corporations are eager 👹 to know who their customers are. Or do you think that all customers are the identical?
No, customers usually are not all the identical. They’ve different tastes, different preferences, and so they are at different stages in life, where various product features may hold roughly importance.
But, To start with, I kindly ask you, in the event you could 👏 for this project, it might help me lots, really. I reiterate, this work that I methodically do in showing and explaining, I do for many who wish to learn; if it were only for me… well, it might be a scribble. Anyway, I count in your support. Getting back to it…
Segmentation groups customers with similar traits. As an illustration, when considering the identical product:
- One customer might prioritize price as a consequence of their current life stage.
- One other might value quality over cost, understanding the…
