Inshots (CEO Lee Geon-chang) attracted attention on the fifth of last month when it announced that it had signed a contract to produce ‘Artificial Intelligence (AI) Superscaler’ with Alpha Group, China’s largest animation company.
Additionally it is unusual for a domestic startup to offer technology to a big Chinese company, as scale-up, which refers to improving image quality, shouldn’t be a technology that’s difficult to access.
CEO Lee Geon-chang said, “For IP firms, video is an important asset,” and “If there isn’t a clear advantage over similar solutions, content firms won’t even show interest.” If a domestic company’s service is chosen overseas, it signifies that it has the technology to that extent.
AI Superscaler is described as an AI repackaging solution that applies data and learning methodology specialized for 4K video to enhance the unique quality of the video to premium level.
“It’s difficult to disclose the precise composition, but we now have accomplished the answer by consistently preparing learning data and methodologies internally,” he said. “We’re aligning the weather vital for video super-resolution and conducting continuous advancement and research verification.”
This representative is as serious about content itself as he’s about technology. He has a rare content expert background within the AI industry.
While attending Yonsei University’s Department of Electrical and Electronic Engineering, he modified his major to the Department of Korean Language and Literature with the intention of making. After that, he worked on the Korea Creative Content Agency, the sport company Smilegate, and the broadcasting company CJ ENM for 15 years. He experienced investment, planning, and technical support centered on content.
Accordingly, Inshots, which was founded in February of last 12 months, has acquired a lineup of essential services which might be in high demand within the video industry in only one and a half years. Along with AI Superscaler, there may be also ‘AI Motion Traveler’, which helps with animation work with AI, and AI-based PPL (indirect promoting) solutions. All of those are contents that mix AI with the video or entertainment industry.
Amongst them, the PPL solution is taken into account Inshots’ first AI business application case.
PPL stated that promoting filming have to be done on the premise of scenario or script revision. Nonetheless, recently, with pre-production becoming more common, PPL shouldn’t be easy.
To resolve this problem, an answer that naturally inserts promoting products into videos using AI was introduced. Advertisers can now enter movies, dramas, YouTube, etc. in real time. Viewers can even encounter advertisements which might be relatively less objectionable. Advertisements might be inserted into sections with high exposure effects, or they’ll utilize highlight sections, repeat viewing, and virality.
Naturally, it attracted the eye of the industry. In January, the technology was applied to the tvN drama ‘Maestra’, and an promoting image was inserted on top of the filmed footage. It succeeded in drastically reducing the time difference for indirect promoting content, which previously took 5 months or perhaps a 12 months, to 2 weeks. This was the primary case in Korea where an AI solution was used for indirect promoting.
Then, AI Superscaler succeeded in advancing overseas. Following the Busan Animation Association, it signed a contract with Alpha Group, and is currently conducting technology tests with broadcasting and content firms in Japan and China.
Particularly, as ‘broadcast replay’ has emerged as a world trend, the demand for video scale-up is increasing.
The representative said, “Video content incorporates the very best talent and energy of the time, and our technology is to create more worthwhile videos these days.” He added, “I hope that the content that received an awesome response just 10 to twenty years ago might be transformed into 4K quality and receive attention again, enriching popular culture.”
He also said, “I feel great value in making cultural content more easily consumed,” and emphasized, “Inshots’ role is to enhance the standard and profitability of video content through B2B services.”
Here, AI becomes a tool that may highlight the worth of human effort and content, slightly than harming human creativity. That is the AI that this representative goals for, which maximizes human value.
CEO Lee Geon-chang said, “We wanted to make use of AI in a way that gives the ‘right answer’ slightly than artificially modifying the video,” and expressed his vision by saying, “We’ll proceed to produce high-quality video AI models and design and supply an overall service pipeline.”
Reporter Jang Se-min semim99@aitimes.com
