Olymplanet (CEO Kwon Jae-hyun) announced on the twenty fifth that it can expand its global mental property (IP)-based fandom business through the use of the immersive prolonged reality (XR) content portal ‘Exromeda’ with Bstage (CEO Search engine optimisation Woo-seok).
Xromeda will apply the mental property rights of ‘World of Dance (WOD),’ with which BSTAGE has signed a brand new partnership this yr, to offer immersive XR content of the ‘WOD 2024 Summit’ to fandoms world wide.
WOD is the world’s largest dance competition program held in audition format in 25 countries including North America, Asia, and Europe, with over 100,000 dancers participating. This summit, including the finals and event stage, can be held in Los Angeles, USA from the twenty eighth to the thirtieth.
Xromeda plans to present two immersive contents on the XR Portal from the twenty eighth, consistent with the opening schedule of the Summit. Along with implementing the ‘Hall of Fame’ dedicated to past WOD winners in XR, it can also provide profiles, galleries, and performance videos of every winner. Information on teams which have advanced to the ultimate round of every category of this yr’s Summit and the competition schedule can be checked.
Olymplaite plans to proceed to offer XR content that may attract fandom by utilizing BSTAGE’s strong IP network.
Kim Min-woo, head of the business division of Exromeda, said, “Bistage has a robust IP partnership that permits users from 224 countries world wide to access it, and is aggressively expanding its fandom business in the key entertainment markets of america and Japan.” He added, “We are going to expand our fandom business by combining the strengths of Exromeda, a web-based XR content portal, with the IP power of Bistage.”
Reporter Jang Se-min semim99@aitimes.com
