“Twinit is a beauty AI platform accomplished based on related technologies and models developed by Entrereality. With differentiated technologies, we’ll grow to be a key player in the wonder commerce market.”
Established in October 2021, Entrereality (CEO Dong-yoon Lee) is a widely known startup in the sphere of prolonged reality (XR) services. The metaverse community ‘One other Town’ launched by the corporate attracted many overseas users within the beta service and attracted significant attention by generating sales of lots of of thousands and thousands of won in 2022, which was unusual on the time.
This led to a series of overseas business partnerships. Contracts were signed with Taiwan, the United Arab Emirates, Saudi Arabia, and others, and the corporate became referred to as a number one domestic XR company.
Since last yr, we’ve been developing a hyper-realistic AI avatar creation service by combining artificial intelligence (AI) with XR technology. In the method, we were also chosen as a government business operator and conducted joint research with the Electronics and Telecommunications Research Institute (ETRI).
Now, it has expanded right into a full-fledged AI service led by Tweenit. Specifically, it’s in the sphere of ‘AI personal color diagnosis.’
There are literally quite just a few solutions that diagnose colours that suit you by uploading a photograph of your face. Major domestic and international beauty brands are also specializing in this field.
Nevertheless, what sets Tweenit apart is that it combines AI facial evaluation technology with its specialty, augmented reality (AR) simulation. This enables the product to be tried on on the user’s face in real time.
This enables lip products to specific a matte texture or a transparent and moist texture. This technology won an innovation award at ‘CES 2024’ held earlier this yr.
“Slightly than content that users just check out once out of curiosity after which quit, we implemented features that may result in actual purchases,” said Lee Dong-yoon, CEO of Entrepreneurial Reality.
He also explained, “So as to implement the colour of the product, we utilized image-based computer vision technology and graphics technology using 3D meshes to accurately express reflected light and texture.” He added, “Since we use a general smartphone camera, we focused on solving the issue of various results depending on the lighting environment and image distortion.”
Because of this the usability has been improved based on the know-how in 3D augmented reality (AR) and virtual reality (VR) that has been studied to this point. He said confidently, “There isn’t a significant difference in technological prowess in comparison with global beauty tech.”
The strength of Entrereality is its excellent research team. After the corporate was founded by KAIST masters and doctoral graduates, they’re accelerating the business by recruiting researchers from Naver, Kakao, Line Plus, and global firms comparable to McKinsey and Company with outstanding capabilities.
For that reason, Tweenit can also be rapidly penetrating the market. The representative explained, “Currently, you may simulate the colour development of about 200 products from famous brands comparable to Jeong Saem Mool, Ipkun, and Giverny with Tweenit AI makeup, similar to trying them on in an actual store.” He continued, “Once a user diagnoses their personal color, products from each brand are really helpful and linked to buy links.”
Along with cosmetics, the corporate has also entered into data evaluation and clinical trials with medical device firms for skincare. “We’re conducting proof of concept (PoC) with leading domestic beauty brands and cosmetics manufacturers, and we expect that precise skincare shall be possible with smartphones inside 2-3 years,” it said.
Additionally they revealed plans for feature updates inside the yr. “We may even add features that recommend makeup products that match your every day outfit, and analyze skin aging and puffiness,” they said. “Our goal is to make it an app that you would be able to use each day.”
Tweenit’s AI personal color diagnosis app will soon be released to the general public as a beta service. Also, at the top of this month, an AI makeup zone shall be operated on the Bideby experience center in Dongdaemun Design Plaza (DDP), where AI makeup simulations from 30 famous cosmetic brands shall be presented to DDP visitors.
Word of mouth about Tweetnet has already spread overseas.
CEO Lee Dong-yoon said, “Through meetings with buyers in Tokyo, we confirmed interest in domestic beauty brands and Entrereality’s technology,” and “Based on our achievements in Korea and Japan, we’re also considering entering the North American market.” In truth, in October, we plan to reveal Tweenit as a brand new technology-integrated beauty content at Amorepacific and the Saatchi Gallery within the UK.
The expansion potential of the wonder market was cited as a reason for entering this field.
“Online sales will account for 30% of the wonder market, which is price 800 trillion won,” he said, adding, “We’ll grow to be a platform that connects beauty brands and consumers with AI-based digital humans and AR simulation technology.”
He added, “We’re also pursuing collaborations with famous overseas beauty tech firms.” Through this, he emphasized, “We’ll do our greatest to make Tweetnet’s AI personal color diagnosis a representative technology within the customized beauty market.”
Reporter Park Soo-bin sbin08@aitimes.com
