Samsung Electronics (CEO Jong-hee Han) announced on the 18th that it has signed a contract to accumulate Oxford Semantic Technologies, a British startup with knowledge graph technology.
Oxford Semantic Technologies is a startup co-founded in 2017 by three Oxford University professors. It possesses the world’s leading ‘knowledge graph’ source technology that stores and processes data in a way just like how people remember and recall knowledge.
Knowledge graph is a technology that expresses related information in the shape of a graph that’s interconnected. It is taken into account one in every of the core technologies that integrates and connects data to enhance understanding of users and supports fast information retrieval and inference, thereby implementing more sophisticated and personalized AI.
It is usually a technology with a high level of difficulty because complex calculations are involved within the means of converting and utilizing the huge amount of knowledge that’s continually changing in devices utilized in real life right into a knowledge graph.
Oxford Semantic Technologies has successfully commercialized knowledge graph technology that optimizes data processing and enables advanced reasoning. It’s currently working with corporations in various fields equivalent to finance, manufacturing, and e-commerce in Europe and North America.
Peter Crocker, CEO of Oxford Semantic Technologies, said: “We’re delighted to be joining forces with Samsung. Combining Samsung’s user experience and data with our knowledge graph technology and capabilities will enable us to deliver much more advanced and personalized experiences.”
Samsung Electronics has verified its technological prowess from various angles by collaborating with Oxford Semantic Technologies on various projects since 2018. Through this acquisition, the corporate plans to secure the core technology of the more advanced ‘Personal Knowledge Graph’.
It is predicted that personalized knowledge graph technology will provide an experience as if using a tool only for me by connecting information and contexts scattered across services and apps. The goal is to rework right into a device that understands me higher the more I take advantage of it.
This technology, combined with the on-device AI that Samsung Electronics has emphasized because the Galaxy S24, can provide a hyper-personalized experience while protecting sensitive personal information from leaking outside the device. It is predicted to be applied to varied products equivalent to TVs and residential appliances in the longer term, in addition to mobile devices, it said.
“This acquisition will function momentum for Samsung Electronics to further enhance its world-class technological prowess in the sector of knowledge knowledge,” said Kyunghoon Jeon, CTO of Samsung Electronics’ DX Division and President of Samsung Research. “Samsung Electronics will proceed to supply users with differentiated, personalized AI experiences across all products and introduce various AI technological innovations.”
Reporter Jang Se-min semim99@aitimes.com
