Samsung Electronics unveiled a wide range of artificial intelligence (AI) features together with latest products at its ‘Unpacked’ event in Paris, France. In comparison with the Galaxy S24 launched earlier this 12 months, the features have significantly increased, and it will probably be seen that the gap with Apple, which is able to only add AI features in earnest early next 12 months, has widened.
Samsung Electronics (CEO Jong-hee Han) held the ‘Galaxy Unpacked 2024’ event in Paris, France on the tenth (local time) and unveiled the ‘Galaxy Z Fold6’ and ‘Galaxy Z Flip6’ equipped with AI functions. It also introduced the ‘Galaxy Buds3 Pro’ and ‘Galaxy Buds3’ linked with AI.
“Samsung Electronics has been leading the foldable market through continuous innovation since launching its first foldable product in 2019, and the newly released Galaxy Z Fold6 and Galaxy Z Flip6 boast the final word performance and perfection,” said Samsung Electronics President and CEO Roh Tae-moon. “The further developed Galaxy AI and optimized foldable form factor will present latest possibilities to users.”
Samsung Electronics opened the era of full-fledged mobile AI by first introducing the ‘Galaxy AI’ earlier this 12 months. This has been expanded with the recently unveiled Galaxy Z Fold6 and Galaxy Z Flip6.
First, ‘Note Assist’, which translates, summarizes, and routinely converts the format of content written by users within the ‘Samsung Notes’ app, has added a ‘Voice Recording Text Conversion’ function. Through this, users can convert voices into scripts directly within the ‘Samsung Notes’ app, and may translate and summarize scripts.
Note Assist also features a ‘PDF Overlay Translation’ feature, which allows text inside a PDF document to be translated without changing the document format.
Samsung Keyboard has a brand new ‘Composer’ function that lets you compose text for emails or SNS posts using just easy keywords. When writing SNS posts, text is recommended based on the user’s history and conversational tone inside the social app.
‘Live Translate’, which was previously only applicable to phone calls, has been expanded to third-party apps. It’s now available for a complete of nine apps: KakaoTalk, Line, WeChat, WhatsApp, Telegram, Facebook Messenger, Instagram DM, Signal, and Google Meet.
The ‘Interpreter’ function has been applied to the brand new ‘Conversation Mode’ that utilizes the foldable’s dual screen. The user and the opposite party can converse while concurrently checking the translated text on the most important screen and the duvet screen in real time. When listening to foreign language lectures, etc., the newly added ‘Listening Mode’ allows the translated text to be displayed on the screen in real time.
The camera experience has evolved from shooting to editing and viewing through the AI-based ‘ProVisual Engine’. ‘Photo Assist’ has been enhanced to permit editing of professional-level content. The newly added ‘Portrait Studio’ function transforms portrait photos into various styles equivalent to 3D characters and watercolors.
The ‘Easy Slow-mo’ feature, which helps you to watch videos in slow motion by simply pressing and holding the screen, lets you save and share the videos.
In collaboration with Google, the Galaxy Z Fold6 and Galaxy Z Flip6 are equipped with the newest ‘Gemini’ app, which lets you summon the ‘Assistant’ that understands context based on AI. When the user swipes up from the underside fringe of the screen or says ‘Hey Google’, the ‘Gemini overlay’ is launched to supply various assist in obtaining information, writing, planning, and more.
Gemini also works with Google apps. For instance, it connects to Google Maps to allow you to find tourist attractions, recommend routes, and supply real-time flight and hotel reservation information to allow you to plan your trip more efficiently. For those who are watching a music video on YouTube and wish to know more, you may leave an issue on the ‘Gemini Overlay’ and get the outcomes immediately.
The Galaxy Z Flip6 has a ‘Suggested replies’ feature that analyzes recent messages exchanged with the opposite party and suggests customized replies. For those who receive a text message while the screen is folded while on the move, you should use this feature to answer.
The Galaxy Z Fold6 expands the S Pen experience with AI. The ‘Sketch to image’ feature lets you draw a sketch with the S Pen on a photograph or note within the Gallery, and the generative AI will transform the straightforward sketch into an elaborate image. For instance, should you open a photograph of a puppy within the Gallery and draw the form of sunglasses over the puppy’s eyes with the S Pen, the Sketch to image feature will create a sensible image of sunglasses.
AI has also been applied to the Galaxy Buds 3 series.
A brand new real-time voice interpretation feature is obtainable. When a user connects the Galaxy Buds3 series to the Galaxy Z Fold6 or Galaxy Z Flip6 while taking a foreign language class and activates the ‘Listening Mode’ feature of the interpretation app, they’ll hearken to real-time voice interpretation in their very own language. This feature supports 16 languages: English, Korean, Spanish, French, German, Italian, Portuguese, Polish, Russian, Chinese, Japanese, Thai, Arabic, Hindi, Vietnamese, and Indonesian.
The voice command ‘Voice Command’ function can be installed. If the user simply says words equivalent to ‘play music’ or ‘answer a call’, the Galaxy Buds 3 series will recognize the user’s voice and conveniently play music and answer calls with none additional actions.
The Galaxy Buds3 series analyzes internal and external sounds and the user’s wearing condition in real time to supply optimized sound and ‘Lively Noise Cancellation (ANC)’ function. It also provides ‘Lively Noise Control’, ‘Voice Detect’, and ‘Siren Detect’ functions, which repeatedly analyze the encircling noise with AI and routinely adjust it to supply an optimized listening environment.
Meanwhile, the brand new Galaxy Z series is supplied with Qualcomm’s ‘Snapdragon 8 third generation mobile platform for Galaxy’. This chipset combines high-performance CPU, GPU, and NPU to optimize AI processing, and overall performance, including graphics, has been improved.
Samsung Electronics will sequentially launch the Galaxy Z Fold6, Galaxy Z Flip6, and Galaxy Buds3 series worldwide, including Korea, starting on the twenty fourth.
Experts responded positively to the announcement that day. Samsung, which first released a foldable phone in 2019 and recently lost market share to Chinese firms, used AI to supply a differentiating factor with the intention to regain its lead.
“With everyone tightening their belts, the Fold’s biggest challenge is to maintain users engaged with continuous improvements,” Paolo Pescatore, founding father of PP Forsight, told CNBC. The AI features revealed on the Unpacked event are good enough to try this.
He added that “consumers know that Apple typically releases latest smartphones in September and are waiting to see what’s announced,” adding that “there may be a number of interest in what AI features the brand new iPhone 16 will power.”
The Wall Street Journal even ran an article titled, “For a glimpse into the long run of AI on the iPhone, try Samsung.”
Apple is not going to fully introduce Apple Intelligence until next spring, in response to recent reports. Subsequently, Samsung could further widen the gap if it significantly upgrades AI features with the Galaxy S25 series early next 12 months, along with the features it unveiled at Unpacked.
Reporter Jang Se-min semim99@aitimes.com
