Immersive XR (prolonged reality) specialist Olymplanet (CEO Kwon Jae-hyun) announced on the fifth that it has opened a ‘Pepsi Digital Pop-up Store’ in collaboration with Lotte Chilsung through Elipex.
ELFEX is a business-specific XR solution that helps firms provide recent experiences to consumers through immersive XR content without time and space constraints, strengthening brand identity and increasing competitiveness.
Lotte Chilsung planned this pop-up store to introduce Pepsi’s recent brand logo for its one hundred and twenty fifth anniversary and to showcase three recent products as 3D content. You possibly can view the 3D models of every product to ascertain the design and details intimately.
Finally, you’ll be able to take a take a look at the 125 years of Pepsi history at a look and appreciate the evolution of the brand logo design over time. Clicking on the 3D product images displayed throughout the pop-up store will take you to the eleventh Street website where you’ll be able to make purchases.
Yang Yong-seok, head of the Elipex business division, said, “Recently, there was a rise in inquiries from many firms about introducing a web-based/offline ‘hybrid’ XR pop-up store solution,” and added, “We are going to proceed to supply ‘customized’ XR solutions that fit the characteristics of every company in order that brands and consumers might be closely connected.”
Meanwhile, the Pepsi pop-up store might be accessed through Olymplait’s XR content portal ‘XROMEDA’.
Reporter Jang Se-min semim99@aitimes.com
