“‘Immersive 3D Lookbook’ is an immersive experience added to the 3D content creation technology ‘Flica’. This might be the long run of e-commerce that won’t only differentiate brands but additionally induce consumers to make purchases.”
Recon Labs (CEO: Seonghun Ban) is Korea’s leading artificial intelligence (AI) 3D commerce content solution company.
This company developed an image-based 3D content conversion model that creates 3D assets by overlapping images taken from various angles based on the neural network technology ‘NeRF (Neural Radiance Fields)’ and has AI infer and fill in empty images. Its representative product is ‘Plicar’, which allows users to directly rotate the product 360 degrees to examine details.
It helps overcome the restrictions of the prevailing 3D content production process that required lots of investment in manpower and time. That is why many famous brands, including Bodyfriend, Sidiz, and Home & Shopping, have adopted it.
Also last 12 months, the corporate launched ‘3Dpresso’, a generative AI solution that creates 3D assets using images and videos taken with a smartphone and inputs text or images.
A brand new feature we’re specializing in this 12 months is the Immersive 3D Lookbook.
CEO Ban Sung-hoon said, “If Flicka is a 3D content service for products, then Immersive 3D Lookbook is an interactive content that upgrades it.” In other words, he explained, “As a substitute of a typical shopping center or product page, it may possibly show the encircling space and atmosphere together like a pictorial.”
Accordingly, the luxurious and fashion industries, where brand image is significant, are showing lots of interest. This was confirmed by attending ‘Vivatech’ held in Paris, France in May.
Representative Ban said, “The audience showed lots of interest by touching and moving the screen directly,” and “Because we are able to provide product images which might be near real life through the use of 3D images, corporations that need to breed real products by showing multiple product photos responded well.” We’re currently considering collaborations with global luxury brands that we met at the positioning.
Particularly, the period from filming to 3D web page production was further reduced to 1~2 weeks. “Since we’ve got to film on-site with none blind spots, the Recon Labs filming team is currently supporting the production,” he said.
Even spaces with a lot of decorations or buildings with unique structures and materials may be easily implemented as 3D web pages.
It was developed in web format in order that it may possibly be used on various devices. Throughout the interview, Representative Ban demonstrated content that implemented the Dongdaemun Digital Plaza (DDP) site in 3D on various devices, including a laptop, iPad, and Vision Pro.
“Providing it in web format has the advantage of eliminating the necessity to develop separate applications for every device, and of superior maintainability and user accessibility,” he explained.
The page landing speed was also fast. “It’s about 20MB in size, lighter than a high-quality photo or video,” he added.
Particularly, you’ll be able to wear Vision Pro and check product information, prices, and even make payments.
“Because of this of internal testing, “Immersive shopping in 3D space can increase consumer conversion rates by as much as 2x,” he emphasized.
In other words, by applying immersive 3D lookbook technology, fashion brands cannot only construct web sites that reflect their brand identity, akin to runways or photo shoot sites, but additionally induce consumer purchasing decisions.
Recon Labs is currently specializing in the commerce market, however it sees the industry to which 3D content may be applied expanding significantly. “It might be used to create backgrounds for virtual production, games, and even for performance directing,” it said. “It might even be used for educational content specifically.”
For example, a video was released that implemented the feel of an otter’s fur in 3D and allowed for an immersive experience as if viewing it up close at a zoo by zooming out and in and rotating it left and right on the screen.
Moreover, CEO Ban Sung-hoon predicted that 3D web pages and immersive experiences might be the long run of commerce.
“Just as we’ve got detail page experts now, we’ll need 3D page experts in the long run,” he said. “We also plan to offer training on the Flicka tool in the long run.”
The immersive 3D lookbook creation tool is scheduled to be released as a software-as-a-service (SaaS) next 12 months.
Reporter Park Soo-bin sbin08@aitimes.com
