King Sejong the Great recommends Arisu, saying, “This water is as precious as Hangeul,” and “Would you prefer to drink it with me?” General Yi Sun-sin introduces Arisu as “the water of victory that saves us from environmental pollution,” and Dasan Jeong Yak-yong promotes it by saying, “On this era of high prices, drinking Arisu is probably the most practical thing to do.”
Seoul City (Mayor Oh Se-hoon) announced on the 4th that it has released an commercial for Seoul City’s tap water, Arisoo, which uses generative artificial intelligence (AI) to have a terrific person within the video move his mouth, making it seem as if he’s speaking, drawing attention.
This commercial uses generative AI to maneuver the mouth of a personality in an image to make it appear as in the event that they are speaking. That is the primary attempt in Korea to breathe life into a terrific historical figure using AI and produce him as an promoting model.
King Sejong introduces Arisu as “water as precious because the Korean alphabet,” and the rationale is that “Arisu is a helpful water that’s mildly alkaline and wealthy in minerals, which is nice for the body.” He also says, “The Seoul Metropolitan Government is continuously replacing water pipes, so residents can enjoy it safely.” He then encourages them by saying, “Would you prefer to drink this excellent water with me?”
Joseon scholar Lee Yi introduces Arisu as “genius water” and “passed all 171 rigorous water quality tests beneficial by the World Health Organization (WHO)” and “starting in 2024, there will probably be a whopping 352 test items” and “it’ll be difficult to pass unless you’re exceptionally good”, conveying the excellence of Arisu.
Silhak scholar Jeong Yak-yong introduced Arisu as “practical water,” and said, “When you drink 2L of water a day, Arisu costs just one.16 won, which is about 600 times cheaper than drinking spring water,” and “On this era of high prices, drinking Arisu is probably the most practical thing to do.”
Admiral Yi Sun-sin introduces Arisu because the “water of victory” and recommends Arisu, which allows drinking water without plastic bottles, to resolve the issue of plastic within the ocean, saying, “The quantity of plastic bottles consumed by the population of our country yearly is roughly 5.6 billion.” He also says that Arisu is “the water of victory that saves us from environmental pollution” since it emits less carbon.
This commercial may be seen on the Seoul Arisoo Headquarters YouTube channel ‘Arisoo TV’ in addition to Arisoo’s Instagram, Facebook, blog, KakaoTalk channel, and other social networking (SNS) channels.
Han Yeong-hee, head of Seoul Arisoo headquarters, said, “We wanted to advertise Arisoo as a complicated and funky brand that breaks away from the present perception of tap water, targeting the younger generation who’ve a low rate of drinking tap water.” She added, “We hope that residents who pursue value consumption will sympathize and take part in drinking Arisoo as an exquisite motion to scale back plastic waste and carbon within the era of climate crisis.”
Reporter Park Soo-bin sbin08@aitimes.com
