TikTok has unveiled a generative artificial intelligence (AI) function that may run advertisements on behalf of influencers. Then a report got here out that real influencers were shaking with anxiety.
Business Insider introduced on the seventeenth (local time) that TikTok is launching a ‘Symphony Avatars’ feature that enables users to advertise on behalf of brands on their platform.
The reason is that through the use of an AI model trained with paid portraits of actors permitted for business use, you may create a customized virtual influencer that resembles you and may speak multiple languages. The demonstration video released on at the present time showed create a product description in only a number of minutes and translate it into multiple languages to simply produce a video.
Virtual influencers have already appeared about 10 years ago. It’s already a typical sight on social media reminiscent of TikTok and Instagram.
Nonetheless, this measure is noteworthy in that TikTok, which has tremendous influence amongst young people, directly supports influencer production with the most recent generative AI technology. It is because now anyone can easily create an avatar and be energetic on TikTok with none burden. Firms can easily market in various languages using celebrities.
Existing influencers are expressing anxiety.
“If this becomes popular, the long run of my business will probably be very uncertain,” said an influencer named Christine Bousque.
Symphony Avatar is currently Apply for waiting list It’s in progress. It’s scheduled to be officially released after collaboration and testing with some communities.
Reporter Lim Da-jun ydj@aitimes.com
