Samsung Electronics is integrating two U.S. research centers to develop artificial intelligence (AI) technology. It’s also reported that a veteran who was accountable for developing Apple’s ‘Siri’ can be recruited to guide the research.
Citing well-informed sources, Bloomberg reported on the twelfth that Samsung Electronics shared this information through an internal announcement early this week.
In line with this, Samsung is thought to be making a latest organization called the ‘North American AI Center’ by integrating research teams in Toronto and Mountain View, California.
Former Apple executive Murat Akbarak will lead the organization. His profile reads, “At Apple, I used to be accountable for defining and executing Siri’s strategy, with a concentrate on personalization, contextualization, and advancements in conversational and multimodal AI.” Also, early in his profession, he worked as an AI researcher at Microsoft, developing voice assistants.
Samsung’s research division centralized its two centers to enhance operations and increase efficiency, in response to an internal memo. The brand new organization didn’t specify what it might do, but considering Akbarkat’s experience, the event of an AI voice assistant seems likely.
Particularly, this decision was made on the day that Apple announced its AI strategy in a serious way. In other words, the evaluation is an indication that the world’s largest technology corporations have gotten more aggressive within the AI field.
As well as, AI voice assistants have gotten mainstream AI services, including OpenAI’s GPT-4o, Google’s ‘Project Astra’, Meta’s ‘Meta AI’, and Apple’s Siri. This also results in the event of AI agents in the longer term.
Samsung and Apple declined to comment on this report.
Reporter Jang Se-min semim99@aitimes.com
