True Fit, the AI-powered size-and-fit personalization tool, has offered its size advice solution to 1000’s of outlets for nearly 20 years. Now, the corporate is venturing into the generative AI space with “Fit Hub,” a brand new tool that goals to enhance the way in which web shoppers find clothing that matches their body type.
Sizing issues proceed to be considered one of the fundamental sources of friction amongst online consumers, with the typical return rate for e-commerce at 17.6%. Many purchasers attempt to avoid returns by fastidiously examining product detail pages for size charts, descriptions, and customer reviews to gauge how the clothing will fit. With its latest tool, TrueFit focuses on helping consumers well-fitting clothes on the primary try with minimal returns.
Fit Hub goals to be a less time-consuming solution because it consolidates all the knowledge from product pages into one place to assist shoppers quickly find out about an item and feel more confident that they’re buying the correct size. The AI analyzes the scale chart, description, customer reviews, and sales and returns data. It could actually then determine if a size 16 shoppers should size down or if clothing is true to size for individuals who wear size 4.
For further personalization, users can create a True Fit account and share specific styles and types they enjoy, amongst other preferences.
Moreover, there’s a “Fit Suggestions” tool that gives fitting advice, like telling customers that a certain item suits best on individuals with short torsos.
Jessica Arredondo Murphy, True Fit co-founder and chief operating officer, told TechCrunch, “We’ve gotten to the purpose where it’s almost information overload in terms of size and fit. On any given website, you might have as much as five different types of size and fit information… We’ve one centralized place where we are able to synthesize that guidance from across the product detail page, mix latest insights with traditional advice, after which simplify size and fit understanding for every type of shoppers.”
Fit Hub leverages several generative AI models — ChatGPT 4o, GPT Vision, Gemini 1.5 Pro Vision models, and various open-source models — to know vision and text in real time. Copilot is utilized in a limited capability.
Arredondo Murphy explained that generative AI enables the corporate to process data at faster speeds and greater volumes than True Fit’s previous AI tech could handle.
The feature also utilizes True Fit’s cross-market proprietary data set, “Fashion Genome,” which mixes data from 82 million shoppers and nearly 30,000 brands, resembling Pacsun, Macy’s, Dicks, LL Bean, and Lululemon, amongst others.
Fit Hub is currently in beta testing with around a dozen brands and is anticipated to turn into available to all True Fit’s merchant partners next month.
While Amazon provides similar personalized recommendations with its AI-powered “Fit Insights” feature, Fit Hub appears to go more in-depth.
True Fit intends to introduce additional filters to the hub later this yr. As an illustration, “Shopper Insights” collects data from past shoppers and offers insights resembling whether a product is favored by a particular age group, height, and even bra size (depending on the product). It’ll also feature a side-by-side diagram, allowing shoppers to visually compare the differences between petite, plus-size, and regular versions of the identical product.
One other upcoming tool is known as “Brand Sizing,” which is able to help frequent customers compare sizing to previous purchases from their favorite brand. As an illustration, the AI will cross-reference 200 past purchases of a shirt to 500 other tops from the identical brand to find out if it’s the “usual sizing” or if the patron should size up or down.
On the long-term roadmap, True Fit can also be constructing a generative AI chatbot to assist shoppers discover products and ask specific questions, resembling, “What jeans fit higher for individuals with muscular thighs?” The feature remains to be within the early stages of development and is restricted to 1 million products up to now.
True Fit recently collaborated with Shopify to bring its services to businesses and merchants of all sizes. The corporate previously only catered to large brands, so this implies more corporations may have access to its no-code size-and-fit solution.
