“By now, it’s no secret that AI will considerably impact the long run of branding and design — making us query how we will proceed to supply irreplaceable value as designers.
Some creatives like Alif Ibrahim from It’s Nice Which have suggested it’s used to automate mundane and repetitive tasks like resizing, exporting, or mindless pixel pushing. Others like Evelio, the creative director at IDP Direct, see it as a option to construct more curated mood boards and quickly communicate brand ideas to a client.
As a founding father of a branding agency myself, I’ve begun a journey to find how AI can improve upon what we create and the way we create it.”
By Matty Brownell
